UK & Ireland Digital Demand Lead

MARS Veterinary; Metropolitan Borough of Solihull; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Mars Veterinary Health (MVH) Europe is seeking a Digital Demand Manager for UK&I on a 12-month fixed-term basis. You will lead commercial demand planning, optimise paid media, and align marketing with clinic capacity to generate demand and improve bookings.

Collaborating with Finance, D&A, and central teams, you will translate data into actionable campaigns, dashboards, and improvements across the digital customer journey.

Qualifications

• Significant experience in performance marketing and paid media optimisation.
• Experience managing digital demand across multi-site or service-based organisations.
• Knowledge of CRO and data-driven marketing decisions.

Responsibilities

• Lead UK&I commercial demand planning and weekly volume analysis.
• Manage paid media investment across PPC and Meta with central teams.
• Use capacity data to direct investment to locations with available bookings.
• Develop dashboards and reporting with D&A for visibility of performance.
• Forecast demand and identify opportunities or risks for interventions.
• Improve digital booking infrastructure and online journey optimization.
• Collaborate with Central Web/CRM teams to boost enquiries and bookings.
• Provide data-led recommendations to support regional plans.

Skills

Performance marketing

Digital acquisition

Paid media optimisation

PPC

Meta advertising

Analytics & BI

CRO

Stakeholder management

Multi-site experience

Budget management

Tools

Google Analytics

BI tools

Job description

Mars Veterinary Health (MVH) Europe is seeking a Digital Demand Manager for UK&I on a 12-month fixed-term basis. You will lead commercial demand planning, optimise paid media, and align marketing with clinic capacity to generate demand and improve bookings.

Collaborating with Finance, D&A, and central teams, you will translate data into actionable campaigns, dashboards, and improvements across the digital customer journey.