Digital Demand Manager UK/I

MARS Veterinary; Metropolitan Borough of Solihull; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Mars Veterinary Health (MVH) Europe is seeking a Digital Demand Manager for UK&I on a 12-month fixed-term basis. You will lead commercial demand planning, optimise paid media, and align marketing with clinic capacity to generate demand and improve bookings.

Collaborating with Finance, D&A, and central teams, you will translate data into actionable campaigns, dashboards, and improvements across the digital customer journey.

Qualifications

• Significant experience in performance marketing and paid media optimisation.
• Experience managing digital demand across multi-site or service-based organisations.
• Knowledge of CRO and data-driven marketing decisions.

Responsibilities

• Lead UK&I commercial demand planning and weekly volume analysis.
• Manage paid media investment across PPC and Meta with central teams.
• Use capacity data to direct investment to locations with available bookings.
• Develop dashboards and reporting with D&A for visibility of performance.
• Forecast demand and identify opportunities or risks for interventions.
• Improve digital booking infrastructure and online journey optimization.
• Collaborate with Central Web/CRM teams to boost enquiries and bookings.
• Provide data-led recommendations to support regional plans.

Skills

Performance marketing

Digital acquisition

Paid media optimisation

PPC

Meta advertising

Analytics & BI

CRO

Stakeholder management

Multi-site experience

Budget management

Tools

Google Analytics

BI tools

Job description

Digital Demand Manager – UK&ILocation: UK&IDepartment: Client TeamContract: Full-time12 Month Fixed Term ContractAbout usMars Veterinary Health (MVH) Europe is a family of leading veterinary care providers, united by our purpose of creating A BETTER WORLD FOR PETS.We are committed to providing exceptional veterinary care while supporting our people, clients and the communities we serve. Through our network of veterinary practices, we combine local expertise with the scale and capabilities of a wider organisation to continually improve the experience of pets and their owners.About the roleWe have an exciting opportunity for an experienced Digital Demand Manager to join our UK&I Client Team as a 12 Month Fixed Term Contract.This is a commercially focused digital marketing role, responsible for driving customer acquisition, optimising digital performance and ensuring marketing investment delivers the greatest possible return.Acting as the dedicated commercial trading lead for UK&I, you will work at the intersection of digital marketing, data and operational performance. You will use live site capacity, booking trends and commercial data to determine where marketing investment should be directed, ensuring we generate demand where our clinics have the capacity to deliver care.You will play a key role in maximising the effectiveness of our digital acquisition channels, improving the online booking journey and identifying opportunities to increase conversion. Working closely with our Central Demand Hub, agencies and internal stakeholders, you will translate commercial priorities into clear, actionable marketing activity.This is an opportunity for someone who combines strong digital performance expertise with commercial thinking, analytical capability and the confidence to influence stakeholders across a complex, multi-site business.Key responsibilitiesCommercial trading and digital investmentLead UK&I commercial demand planning, identifying weekly volume gaps, site-level revenue trends and opportunities to generate additional demand.Manage and optimise paid media investment across PPC and Meta, working with central media teams and agencies to ensure budgets are allocated effectively.Use clinic capacity, occupancy and forward booking data to direct investment towards locations with available appointment capacity.Partner with Finance and Data & Analytics (D&A) to understand the relationship between marketing investment, clinical activity and commercial performance.Identify opportunities to improve return on investment while minimising unnecessary marketing spend.Data, insight and capacity modellingDevelop a detailed understanding of site-level performance, occupancy and booking trends to inform marketing decisions.Work with D&A to develop effective reporting, dashboards and pipeline tracking, providing visibility of performance and highlighting emerging opportunities or risks.Use data and insight to forecast demand, identify volume declines and recommend appropriate commercial interventions.Identify opportunities to improve digital booking infrastructure, including booking platforms, APIs and integrations, to support a seamless customer journey.Digital acquisition and conversion optimisationMonitor and optimise the end-to-end digital acquisition journey, including website landing pages, online booking journeys, enquiry forms, telephone routing, CRM activity and advertising creative.Identify conversion barriers and opportunities to improve performance through Conversion Rate Optimisation (CRO).Work closely with Central Web and CRM teams to implement improvements that increase enquiries, bookings and customer conversion.Keep up to date with changes in search behaviour, including AI-driven search and Answer Engine Optimisation (AEO), ensuring our digital activity continues to capture relevant customer demand.Share recommendations on effective content, messaging, calls to action and clinic assets to improve local marketing performance.Stakeholder management and collaborationAct as the UK&I commercial representative within the Central Demand Hub, ensuring local priorities are translated into effective central marketing execution.Work collaboratively with central agencies, channel specialists and internal teams to accelerate delivery and improve campaign effectiveness.Provide Client Managers with proactive, data-led recommendations to support regional commercial plans and maximise clinic performance.Develop clear, prioritised commercial briefs, ensuring central teams have the information and direction needed to deliver impactful activity.Build strong relationships across Marketing, Finance, Operations and Data & Analytics to ensure digital demand activity is aligned with wider business objectives.Experience and skills requiredWe are looking for a commercially minded digital marketing professional who can combine technical expertise with strong analytical and stakeholder management skills.Essential experience:Significant experience in performance marketing, digital acquisition and paid media optimisation.Experience managing digital demand and commercial performance across multi-site or service-based organisations.Strong understanding of PPC, Meta advertising, channel mix and paid media investment allocation.Experience using data, analytics and business intelligence tools to measure performance, identify trends and inform commercial decisions.Knowledge of Conversion Rate Optimisation (CRO) and the ability to identify and address weaknesses in digital acquisition journeys.Strong commercial and financial understanding, with the ability to connect marketing investment to revenue, profitability and operational capacity.Experience working within a matrix organisation, partnering with central specialist teams while maintaining a strong focus on local business priorities.Excellent stakeholder management and communication skills, with the ability to influence and translate complex data into clear commercial recommendations.Desirable experience:Experience working with technical development teams, digital agencies and media buying agencies.Knowledge of booking platforms, APIs and digital integration requirements.Experience with Google Analytics, BI and reporting tools.Understanding of AI-driven search and Answer Engine Optimisation (AEO).Previous experience within the veterinary sector or a similar multi-location healthcare or service environment.Familiarity with the AniCura technology ecosystem, including Provet, Vetstoria and Animana.How success will be measuredIn this role, success will be demonstrated through:Improving primary care customer acquisition and reversing volume declines.Growing active pet-owner registrations.Reducing cost per acquisition (CPA) and improving paid media return on advertising spend (ROAS).Ensuring marketing investment is aligned with clinic capacity and minimising wasted spend.Improving conversion rates across online booking platforms, enquiry forms and website journeys.Delivering timely, effective commercial briefs and ensuring marketing activity responds quickly to changing business priorities.Why join us?At MVH Europe, you will have the opportunity to make a meaningful contribution to a business that puts pets and their care at the heart of everything we do.You will join a collaborative and ambitious team, working across a diverse European veterinary network, with the opportunity to shape how digital demand and commercial performance are delivered across the UK&I.If you are passionate about using digital marketing, data and commercial insight to make a measurable difference, we would love to hear from you.If this sounds like you:Please contact Christina Scimeca, Group Corporate Recruiter, who is happy to tell you more about this opportunity and the recruitment process. Or apply by submitting your resume through the apply button below.MVHE is an equal opportunity employer and welcomes applications from candidates with diverse backgrounds.Internal Candidates/Associates: If you are interested in this position, please reach out to the Corporate Recruiter to understand the internal recruitment#LI-CP-1#LI-Hybrid