UK GTM Leader — Enterprise AI Sales

Dust; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Dust in London is seeking a hands-on GTM Lead for the UK to build, lead, and coach the regional Sales team, driving ARR and pipeline and creating a repeatable local growth engine.

You will own the market plan end-to-end, partnering with marketing, partnerships, and pre-sales, coordinating with BDR, Growth, Field Marketing, and Customer Success to accelerate deals and expand footprint.

Qualifications

• 5+ years leading B2B software sales and coaching regional teams.
• End-to-end ownership of market revenue; knows how to balance direct and partner-led sales.
• Forecasting discipline with strong EQ and enabling teams to succeed in-market.

Responsibilities

• Own the region’s ARR plan, forecast, and qualified pipeline; align with CRO on priorities.
• Build and lead the regional Sales team; stay hands-on in priority opportunities.
• Develop a repeatable regional sales approach using pipeline data and win/loss insights.
• Collaborate with field marketing to shape events, campaigns, and programs supporting pipeline.
• Coordinate with Marketing, Partnerships, and Growth to source pipeline and drive expansion.
• Partner with Solutions Engineering, Deployment, and Customer Success to ensure successful outcomes.
• Represent regional needs and share market learning with leadership to align Dust GTM.

Skills

Leadership

Forecasting

B2B Sales

Team Leadership

Tools

Salesforce

Job description

Dust in London is seeking a hands-on GTM Lead for the UK to build, lead, and coach the regional Sales team, driving ARR and pipeline and creating a repeatable local growth engine.

You will own the market plan end-to-end, partnering with marketing, partnerships, and pre-sales, coordinating with BDR, Growth, Field Marketing, and Customer Success to accelerate deals and expand footprint.