GTM Lead, UK - SMB/MM/Enterprise

present of AI; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Dust is seeking a senior sales leader in London to own the UK revenue end-to-end, hire and coach sellers, and stay hands-on in big deals from first call to close.

A strong candidate has led B2B software sales teams, built pipeline through marketing, partners and pre-sales, and grown a market where the brand is still new.

This is a hands-on regional leadership role at an AI platform, with cross-functional collaboration and direct impact on growth.

Responsibilities

• Own UK revenue end-to-end in a regional scope.
• Hire and coach sellers to build a high-performing team.
• Stay personally involved in big deals from first call to close.
• Build pipeline cross-functionally through marketing, partners and pre-sales.
• Grow an emerging market where the Dust brand is still new.

Job description

Sales · London · FullTime · Senior level

This is a hands on regional sales leadership job. The person must own a UK revenue number end to end, hire and coach sellers, and stay personally involved in big deals from first call to close. A strong candidate has led B2B software sales teams for several years, built pipeline through marketing, partners and pre sales, and grown a market where the brand is still new.

How it fits the AI era

The product sells AI agents that teams build and run inside shared workflows, so the sales conversation is about changing how work gets done, not just buying a tool. AI speeds up research, forecasting and pipeline admin, but trust building, deal judgment and coaching sellers stay human. The role also feeds customer and market learning back to Product, which matters more as the category keeps shifting.

How it builds AI experience

Selling a platform where people and agents work together means learning how companies adopt agents with governance and model choice. A candidate can build this by using AI tools daily, running agent workflows firsthand, and studying how buyers evaluate and roll out AI across teams. That practical fluency helps in discovery and in credible evaluations with technical counterparts.

Worth showing

• Owned regional revenue number
• Coached and hired sellers
• Built pipeline cross functionally
• Hands on in key deals
• Grew an emerging market

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Dust

Dust is a multiplayer AI platform that connects company knowledge, tools, and teams so people and agents can work together in shared workflows, per the company.