UK Growth Lead: E‑commerce & Market Strategy

Aktin; Greater London; On-site; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Remote work from UK/US

Direct access to EU-based team

Monthly product credit

Fast-moving culture

Job summary

Vilgain is expanding in the UK and seeks a Country Manager to own the UK market with a strong e‑commerce and commercial focus. You will shape the local customer experience and drive collaboration across e‑commerce, marketing, operations and commercial development.

You’ll bring 5+ years in e-commerce, a hands‑on DTC mindset, and a data‑driven approach. This role offers true ownership, flexible remote work from the UK or US, and the chance to lead market strategy from day one.

Qualifications

• 5+ years in e-commerce or country/market management.
• Hands-on E-commerce/DTC experience in high-growth brands.
• Ownership of a market, business unit or channel.
• Strong commercial/analytical mindset with KPI ownership.
• Experience with Shopify or similar platform.
• UK market knowledge and local consumer landscape.

Responsibilities

• Own and drive Vilgain’s growth in the UK market, with a strong focus on e-commerce.
• Take responsibility for the local P&L, commercial performance and key market KPIs.
• Develop and execute the local market strategy — from growth opportunities and customer acquisition to retention and brand development.
• Manage and continuously improve the local e-commerce experience, including conversion, UX, merchandising, SEO, content and localization.
• Lead local product launches, promotions and commercial campaigns.
• Use data, customer insights and market trends to identify opportunities and make decisions.
• Build a strong understanding of the local customer and translate it into products, communication and customer experience.
• Work closely with our EU-based growth, product, creative, operations and supply chain teams.
• Ensure the local market is operationally ready — including logistics, inventory, customer experience and compliance.
• Build and manage relationships with relevant local partners, platforms and commercial stakeholders.
• Identify opportunities beyond DTC e-commerce, including B2B and other relevant commercial channels.

Skills

E-commerce management

DTC / direct-to-consumer

Market ownership

Analytical mindset

Shopify

Conversion optimization

UK market knowledge

Entrepreneurial mindset

Autonomy

Tools

Shopify

Job description

Vilgain is expanding in the UK and seeks a Country Manager to own the UK market with a strong e‑commerce and commercial focus. You will shape the local customer experience and drive collaboration across e‑commerce, marketing, operations and commercial development.

You’ll bring 5+ years in e-commerce, a hands‑on DTC mindset, and a data‑driven approach. This role offers true ownership, flexible remote work from the UK or US, and the chance to lead market strategy from day one.