UK Expansion Lead - Smart Electrical Solutions

Dahua UK & Ireland; Thatcham; On-site; GBP 55,000 - 75,000; Full time

Job summary

WisuAlarm Technology UK & Ireland, a subsidiary of Dahua Technology, is seeking a Business Development Manager to lead the UK expansion of our smart electrical product range. This is a rare opportunity to build a new category within a traditional industry undergoing rapid transformation.

If you enjoy opening new markets, building partnerships, and making a real commercial impact, this role is for you.

Qualifications

• Electrical product knowledge (MCB/RCBO/distribution systems) and smart energy solutions.
• Strong network within UK electrical wholesalers or contractor ecosystem.
• Proactive, entrepreneurial mindset — comfortable building from scratch.
• Excellent communication and commercial skills.

Responsibilities

• Drive new business across the UK electrical market.
• Build relationships with wholesalers, installers, and contractors.
• Develop and manage distribution partners.
• Identify and close key projects (residential, commercial, energy solutions).
• Work closely with internal teams on product positioning and GTM strategy.
• Represent the brand at industry events and customer meetings.

Skills

Entrepreneurial mindset

Excellent communication

Commercial acumen

Job description

WisuAlarm Technology UK & Ireland, a subsidiary of Dahua Technology, is seeking a Business Development Manager to lead the UK expansion of our smart electrical product range. This is a rare opportunity to build a new category within a traditional industry undergoing rapid transformation.

If you enjoy opening new markets, building partnerships, and making a real commercial impact, this role is for you.