UK Brand Growth Manager — Launches & Campaigns

Hayati®; Manchester; On-site; GBP 55,000 - 75,000; Full time

Job summary

Hayati is seeking a hands‑on Brand Manager / Brand Marketing Specialist to lead UK brand initiatives, localise global strategies, and ensure campaigns fit UK consumer and regulatory contexts. You will collaborate with our global teams in China and Hong Kong to translate direction into locally relevant plans across online, offline and retail touchpoints.

The role requires coordinating launches with multiple stakeholders, adapting assets for the UK market, and tracking KPIs to optimise impact

Qualifications

• 5+ years in brand marketing or integrated marketing in the UK.
• Proven consumer brand campaign and product launch experience.
• Strong understanding of UK consumers and market dynamics.
• Excellent project management with multiple stakeholders.
• Experience coordinating creative, media, and digital agencies.
• Commercial mindset and ability to work with sales teams.
• Comfort working in a global organisation with local execution.
• Strong written and verbal English skills.

Responsibilities

• Translate global brand strategies into locally relevant UK plans.
• Plan and execute integrated campaigns across online, offline, and retail channels.
• Support UK go‑to‑market plans for new products and launches.
• Coordinate launches across Marketing, Sales, Regulatory and Legal.
• Adapt marketing materials and assets for the UK market.
• Manage external agencies and partners as needed.
• Support digital, social, PR and consumer engagement within regulation.
• Collaborate with Commercial to drive visibility and activations.
• Monitor competitor activity and regulatory changes affecting marketing.
• Provide UK market feedback to global teams and track KPIs.

Skills

Brand marketing

Product marketing

Integrated marketing

UK market

Project management

Agency coordination

Commercial awareness

English communication

Education

Degree in Marketing or related field

Job description

Hayati is seeking a hands‑on Brand Manager / Brand Marketing Specialist to lead UK brand initiatives, localise global strategies, and ensure campaigns fit UK consumer and regulatory contexts. You will collaborate with our global teams in China and Hong Kong to translate direction into locally relevant plans across online, offline and retail touchpoints.

The role requires coordinating launches with multiple stakeholders, adapting assets for the UK market, and tracking KPIs to optimise impact