Brand Marketing Manager

Hayati®; Manchester; On-site; GBP 45,000 - 65,000; Full time

Job summary

Hayati®, the flagship brand of PAX, seeks a Brand Marketing Manager in the UK to translate consumer insights into compelling brand propositions and go-to-market plans. You will collaborate with Sales, Marketing, Product, Digital and external agency partners to strengthen brand equity and drive growth.

The role leads integrated campaigns across online and offline channels, manages content, influencer relationships, and local market campaigns, ensuring alignment with business objectives and

Qualifications

• Bachelor’s degree or above in Marketing, Advertising, Communications, Business, or a related field.
• 5+ years of relevant experience in consumer brand marketing in the UK, preferably in FMCG, electronics, or lifestyle.
• Proven experience in planning and executing integrated, multi-channel brand marketing campaigns across online and offline channels.
• Strong track record in brand strategy and building consumer brands.
• Strong UK market knowledge and media/networking capabilities.
• Must be eligible to work in the UK without visa sponsorship.

Responsibilities

• Develop and execute brand marketing plans, including integrated online and offline strategies.
• Deliver end-to-end marketing campaigns from concept through post-campaign evaluation.
• Lead brand and creative planning ensuring consistent positioning and visual identity.
• Drive content marketing, social media, and influencer relationships.
• Drive integrated marketing including new product planning and go-to-market campaigns.
• Plan and execute localized marketing campaigns in different markets.
• Collaborate with Sales, Product, and cross-functional teams to align initiatives with business goals.

Skills

Brand strategy

Multi-channel marketing

Campaign planning

Content marketing

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Job description

We are looking for a commercially minded and consumer-focused Brand Marketing Manager who will be responsible for translating consumer insights and market opportunities into compelling brand propositions, integrated marketing campaigns, and go-to-market plans. Working closely with Sales, Marketing, Product, Digital and external agency partners, you will help strengthen brand equity, accelerate consumer growth and deliver measurable commercial results.

Key Responsibilities:

• Develop and execute brand marketing plans, including integrated online and offline promotional strategies;
• Deliver end-to-end marketing campaigns, from concept development and strategic planning through to launch, execution and post-campaign evaluation;
• Lead brand and creative planning and execution, ensuring consistent brand positioning, messaging and visual identity across all consumer touchpoints;
• Drive content marketing, social media promotion, and influencer relationships;
• Drive integrated marketing, including new product planning, launch strategies, and go-to-market campaigns;
• Plan and execute localized marketing campaigns in different markets;
• Work closely with Sales, Product, and other cross-functional teams to ensure marketing initiatives are aligned with business objectives and effectively translated into market impact.

Requirements:

• Bachelor’s degree or above in Marketing, Advertising, Communications, Business, or a related field;
• 5+ years of relevant experience in consumer brand marketing in the UK, preferably within FMCG, consumer electronics, lifestyle, or other consumer-facing industries. Experience with a regulated category is a plus;
• Proven experience in planning and executing integrated, multi-channel brand marketing campaigns across both online and offline channels;
• Strong track record in brand strategy with demonstrable experience building, strengthening or growing consumer brands;
• Strong understanding of the UK consumer and media landscape, with an established network of relevant media, creative, influencer and other marketing partners.
• Strong commercial awareness, analytical skills and cross-functional collaboration capabilities;
• Must be eligible to work in the UK without visa sponsorship.

PAX, established in 2021 and headquartered in Hong Kong, operates globally. As a world-leading consumer electronics company, we focus on cutting-edge technologies.

Hayati®, PAX’s flagship brand, was born in the UK and has since grown into one of Britain’s best-known consumer electronics brands, with a strong and expanding international presence. Alongside Hayati®, we continue to incubate and develop a diverse portfolio of brands—including Quokka®, Moxy®, Liora®, Finebar® and Philia®—each designed for different lifestyles, moments and markets around the world.

In 2025, PAX (Hayati®) completed a pre-IPO reorganisation of its corporate structure and governance framework, entering the preparation phase for a potential NASDAQ listing. PAX Group Holdings Limited leads the Group’s global governance and long-term strategy, with operating offices across the UK, Germany and the UAE to support local markets worldwide. The Group’s exclusive Chinese mainland partner, PAX Innovations (Shenzhen) Limited, provides integrated R&D, branding, supply chain and quality management services, connecting our global brands with world-class manufacturing capabilities.

Guided by integrity as our core value, PAX is driven by innovation, centred on users, and committed to building for the long term and sustainable development. By combining dependable products with trusted partnerships, we work alongside consumers, partners, and the broader industry to shape a credible, future-oriented global ecosystem.