Brand Marketing Lead: Multi-Channel Campaigns & Growth

Hayati®; Manchester; On-site; GBP 45,000 - 65,000; Full time

Job summary

Hayati®, the flagship brand of PAX, seeks a Brand Marketing Manager in the UK to translate consumer insights into compelling brand propositions and go-to-market plans. You will collaborate with Sales, Marketing, Product, Digital and external agency partners to strengthen brand equity and drive growth.

The role leads integrated campaigns across online and offline channels, manages content, influencer relationships, and local market campaigns, ensuring alignment with business objectives and

Qualifications

• Bachelor’s degree or above in Marketing, Advertising, Communications, Business, or a related field.
• 5+ years of relevant experience in consumer brand marketing in the UK, preferably in FMCG, electronics, or lifestyle.
• Proven experience in planning and executing integrated, multi-channel brand marketing campaigns across online and offline channels.
• Strong track record in brand strategy and building consumer brands.
• Strong UK market knowledge and media/networking capabilities.
• Must be eligible to work in the UK without visa sponsorship.

Responsibilities

• Develop and execute brand marketing plans, including integrated online and offline strategies.
• Deliver end-to-end marketing campaigns from concept through post-campaign evaluation.
• Lead brand and creative planning ensuring consistent positioning and visual identity.
• Drive content marketing, social media, and influencer relationships.
• Drive integrated marketing including new product planning and go-to-market campaigns.
• Plan and execute localized marketing campaigns in different markets.
• Collaborate with Sales, Product, and cross-functional teams to align initiatives with business goals.

Skills

Brand strategy

Multi-channel marketing

Campaign planning

Content marketing

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Job description

Hayati®, the flagship brand of PAX, seeks a Brand Marketing Manager in the UK to translate consumer insights into compelling brand propositions and go-to-market plans. You will collaborate with Sales, Marketing, Product, Digital and external agency partners to strengthen brand equity and drive growth.

The role leads integrated campaigns across online and offline channels, manages content, influencer relationships, and local market campaigns, ensuring alignment with business objectives and