Trade Marketing Executive

Reed; Wrexham; Hybrid; GBP 31,500 - 38,500; Full time

Benefits offered by this job

31 days holiday including bank holidays

Hybrid and flexible working (2 days home, 3 days office)

Job summary

A leading marketing firm in Wrexham is looking for a Trade Marketing Executive to oversee initiatives that boost customer loyalty and drive sales. This 14-month contract involves designing and implementing marketing campaigns, managing service partners, and collaborating with teams to create effective communication strategies. Candidates should have at least 4 years of B2B marketing experience, strong skills in trade marketing, and familiarity with CRM tools. This role offers hybrid working, allowing for both remote and in-office engagement.

Qualifications

• Minimum 4 years of experience in Marketing or Trade Marketing within a B2B environment.
• Strong background in trade marketing and marketing communications across offline and online channels.
• Knowledge of digital marketing (social media, SEO) is desirable.

Responsibilities

• Design, implement and monitor services within the loyalty programme.
• Manage key service partners and oversee performance metrics.
• Develop marketing services in collaboration with the sales team.
• Plan and deliver trade activation campaigns.
• Create customer-focused integrated marketing communication plans.
• Assist in launching new channels of trade.
• Manage relationships with communication agencies and media partners.
• Analyze ROI and campaign effectiveness.

Skills

Experience in Marketing or Trade Marketing

Strong background in trade marketing

Knowledge of digital marketing

Experience using CRM systems

Managing email campaigns

Strong copywriting skills

Excellent communication skills

Organisational skills

Tools

Mailchimp

Salesforce

Job description

Salary: Up to £35,000 – Depending on experience

Contract: 14-Month FTC

Location: Wrexham

My client, an internationally recognised leader in their field, is searching for a talented Trade Marketing Executive to join their team on a 14‑month contract. This is an exciting opportunity to play a pivotal role in shaping customer loyalty, driving sales, and delivering innovative trade activation campaigns.

About the Role

Reporting into the Head of Marketing, you will take ownership of a wide range of trade marketing and loyalty‑led initiatives. You’ll design, implement and evaluate marketing campaigns and services that support customer retention, growth, and engagement across a diverse B2B customer base.

You’ll work closely with cross‑functional teams, external partners and creative agencies to deliver high‑quality marketing assets, brand‑driven campaigns and communication plans that support business objectives.

Key Responsibilities

• Design, implement and monitor services within the loyalty programme to increase sales and customer satisfaction/retention.
• Manage key service partners and oversee performance metrics for reward, incentive and loyalty programmes.
• Develop practice marketing services in collaboration with the sales team and customers, driving increases in sales, SOW, ASP and retention.
• Plan and deliver trade activation campaigns aimed at boosting sales and customer loyalty.
• Work closely with the management team and key internal stakeholders to create customer‑focused, integrated marketing communication plans and campaigns.
• Support product portfolio planning and manage brand positioning for assigned products and services.
• Assist in launching new channels of trade, including online and domiciliary.
• Manage relationships with communication agencies, printers and media partners.
• Collaborate with Product Managers and Marketing Managers to achieve commercial objectives.
• Write communication briefs for product launches and life cycle campaigns; review concepts, proofread copy and approve artwork through each development stage (marketing literature, POS, promotions, adverts).
• Lead the development and delivery of promotional campaigns that align with the commercial plan and drive ASP growth.
• Support digital media launches and developments as part of the commercial strategy.
• Maintain strong awareness of customer behaviour and identify opportunities for impactful new marketing activities.
• Work with internal teams and external agencies to enhance the organisation’s reputation.
• Brief marketing agencies and ensure quality control over their output.
• Analyse ROI and campaign effectiveness, benchmarked against plans and competitor activity, and make recommendations for improvements.
• Manage multiple campaigns across various channels, ensuring timely and on‑budget delivery.
• Build communication channels with relevant customers and stakeholders, and act on feedback.

Skills & Experience Required

• Minimum 4 years’ experience in Marketing or Trade Marketing within a B2B environment
• Strong background in trade marketing and marketing communications across offline and online channels
• Knowledge of digital marketing (social media, online advertising, SEO) – desirable
• Experience using CRM systems such as Salesforce or similar packages
• Confident managing email campaigns using Mailchimp
• Strong copywriting skills for both online and offline marketing content
• Excellent communication and organisational skills
• Hybrid & flexible working (2 days home, 3 days office)
• 31 days holiday (including bank holidays)