Trade Marketing Executive

Alexander Steele Recruitment; Manchester; On-site; GBP 32,000 - 48,000; Full time

Job summary

Alexander Steele Recruitment is partnering with a global food business to recruit a Digital Trade Marketing Executive. You will drive digital-first trade marketing initiatives across the foodservice channel, collaborating with sales, marketing and supply chain to translate brand strategies into commercial activations.

You will lead SEO/GA4/GTM initiatives, manage CRM journeys and automation, and optimise retailer portals and e-commerce touchpoints to boost distribution and rate of sale.

Qualifications

• Experience in a digital trade marketing role within FMCG.
• Delivery across channels such as website content, SEO, email, paid search and campaign reporting.
• Strong understanding of customer journeys, content performance and lead generation.
• Working knowledge of SEO and technical website best practices.
• Experience translating insights into trade marketing solutions that drive category growth.

Responsibilities

• Develop and implement digital trade marketing plans aligned with commercial growth targets.
• Deliver lifecycle marketing across UK & Ireland, including CRM journeys, marketing automation and multi-channel campaigns.
• Drive brand visibility and conversion across wholesaler digital touchpoints, retailer portals and e-commerce platforms.
• Lead trade marketing with key customers and localise global initiatives for the UK & Ireland market.
• Collaborate with internal teams and external partners to maximise execution and ROI.
• Lead SEO, GEO, SGE and AEO and support Google Ads campaigns with optimization and reporting.
• Monitor KPIs and translate insights into actionable opportunities and next steps.
• Identify opportunities in AI and automation to improve efficiency and personalisation.

Skills

Digital trade marketing

CRM journeys

Lead generation

Marketing automation

Content editing

Copywriting

Performance analysis

Tools

GA4

Google Tag Manager

Google Ads

CMS

Job description

Alexander Steele are working in partnership with a globally successful food manufacturing business. This is an exciting opportunity to join a well-established branded business with ambitious growth plans.

You will play an important role in delivering and optimising digital activity across owned and paid channels, while helping to improve how the business uses data, automation and new technology to engage customers more effectively.

The Digital Trade Marketing Executive is responsible for driving demand and accelerating sales through digital-first trade marketing initiatives across the foodservice channel. This role sits at the intersection of sales, marketing and customers including distributors, wholesalers and end users such as pubs, QSRs and restaurants ensuring that brand strategies are translated into commercially effective trade activations.

The position requires strong collaboration with internal teams including sales, category, marketing and supply chain, as well as external partners such as distributors, buying groups and key operators, with a strong focus on measurable ROI and execution excellence.

What will you do?

• Develop and implement digital trade marketing plans aligned with commercial and category growth targets, translating strategies into impactful campaigns that drive distribution, rate of sale and penetration.
• Deliver and optimise customer lifecycle marketing across the UK & Ireland, including lead generation, CRM journeys, marketing automation and multi-channel campaigns across email, SMS and WhatsApp to drive engagement, conversion and retention.
• Drive brand visibility and conversion across wholesaler digital touchpoints, optimising retailer portals, e-commerce platforms and CMS to influence purchase decisions at the point of choice.
• Lead trade marketing with key customers, strengthening branded presence across their digital channels to increase end-user awareness and new business conversion.
• Collaborate with international trade marketing colleagues to share best practice and localise global initiatives for the UK & Ireland market.
• Lead Search Everywhere Optimisation, including SEO, GEO, SGE and AEO, and support Google Ads campaigns through setup, optimisation, reporting and performance improvement.
• Monitor, analyse and report on digital KPIs, translating insights into clear actions, opportunities and next steps.
• Support integrated digital campaigns aligned with broader brand and commercial priorities, working closely with internal stakeholders and external partners to maximise execution and visibility.
• Identify and leverage opportunities in AI and automation to improve efficiency, speed of execution and marketing personalisation.

What do you bring?

• Experience in a digital trade marketing role within an FMCG environment, with hands-on delivery across channels such as website content, SEO, email, paid search and campaign reporting.
• Strong understanding of digital marketing fundamentals, including customer journeys, content performance and lead generation.
• Working knowledge of SEO, technical website best practices and key digital platforms such as GA4, Google Tag Manager and Google Ads.
• Experience working closely with customers, understanding their business needs and translating these into effective trade marketing solutions that drive category growth.
• Strong project and stakeholder management skills, with the ability to manage multiple priorities effectively.
• Strong copywriting and content editing skills for digital channels.
• Confidence using insights and performance data to recommend improvements and optimise results.
• Excellent organisational skills and attention to detail.
• A proactive, test-and-learn mindset with a focus on continuous improvement through experimentation and optimisation.