Trade Marketing Executive

Pursuit Resources Group; Cambridge; Remote; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Holidays: 25 days (increase to 28)

Pension: Group personal pension

Life Cover: 3x salary

Health & Wellbeing: BUPA

Lunches & Drinks: Free lunch daily

Annual company BBQ

Annual flu vaccination

Job summary

Pursuit Resources Group is recruiting a Trade Marketing Executive for a home-based role with weekly travel to South Essex. You will implement shopper marketing strategies across bricks-and-mortar and online channels, covering multiples, convenience, discounters, ROI and online platforms.

You will lead in-store and online retailer campaigns and grow the business’s shopper and e-commerce capability. The role suits a proactive, creative marketer with 1–2 years in shopper/trade marketing or related

Qualifications

• Min. 1-2 years in Shopper/Trade Marketing, E-commerce or FMCG/retail marketing.
• Degree-level qualification or equivalent.
• Experience briefing shopper marketing campaigns to creative agencies.
• Strong analytical skills with ability to draw insights from data.
• Excellent communication with internal and external stakeholders.
• Highly organised, proactive and able to juggle multiple projects.
• Full, valid driving licence required.

Responsibilities

• Develop and implement shopper marketing activity across all channels.
• Understand shopper path to purchase in-store and online to influence decisions.
• Deliver online and mobile optimisation and tracking dashboards.
• Analyse campaigns to draw insights and learnings for future planning.
• Share campaign performance with Account Managers to strengthen relationships.
• Build relationships with retailer media contacts and secure activity.
• Identify cross-category collaborations.
• Work with agencies on briefs, ideation, creative and content.
• Track industry activity and bring learnings to the business.
• Produce monthly shopper marketing and e-commerce activity reports.
• Develop and manage an always-on media plan for a strategic online retailer.

Skills

Analytical skills

Communication

Organisation

Proactive

Driving licence

Education

Degree-level qualification or equivalent

Job description

Location: Home-based with travel to South Essex once a week.

Driver: You must be a car driver with access to your own vehicle.

Hours: Monday to Friday, full-time, permanent.

Experience Required: Min. 1-2 years within Shopper/Trade Marketing, E-commerce/FMCG or retail marketing experience.

Our client is a well-loved British food brand that has been part of UK kitchens for more than 50 years. It’s known for quality, authenticity and a wide range of products found on dinner tables across the country. The brand is looking for a Trade Marketing Executive to join its Mainstream Commercial team, covering the UK and ROI.

The role:

Implement the shopper marketing strategy across bricks-and-mortar and online retail, covering the Multiples, Convenience, Discounter, ROI and Online channels. You’ll also have the chance to lead in-store and online campaigns with retailers and help grow the business’s shopper and e-commerce capability. This is a fast-paced and varied role that would suit someone proactive and creative, who enjoys turning insight into action.

Key responsibilities:

• Develop and implement shopper marketing activity across all channels, in line with the category vision, brand strategy and retailer objectives
• Understand the shopper’s path to purchase, both in-store and online, to influence and convert shoppers at the key touchpoints
• Deliver best-in-class online and mobile optimisation, including retailer platform guidelines, content uploads (Brandbank / self-serve) and tracking dashboards
• Analyse shopper and online campaigns to draw out insights and learnings for future planningShare campaign performance with Account Managers to strengthen customer relationships
• Build strong relationships with retailer media contacts and secure activity around key calendar events and retailer initiatives
• Identify and deliver cross-category collaborations
• Work closely with agencies and third-party suppliers on briefs, ideation, creative and content, and hold them accountable for results
• Track industry and competitor activity, and build an external network to bring new learnings into the business
• Produce monthly shopper marketing and e-commerce activity reports
• Develop, manage and deliver an always-on media plan for a strategic online retailer

About you:

• Ideally 2 years’ experience in a similar shopper marketing or e-commerce marketing role
• Degree-level qualification or equivalent
• Strong analytical skills, with the ability to draw clear conclusions and insights from data
• Experience briefing shopper marketing campaigns to creative agencies
• Excellent communication skills and confidence working with a wide range of internal and external stakeholders
• Highly organised and driven, able to juggle multiple projects and a varied workload
• Proactive and action-oriented, using your initiative
• A full, valid driving licence is required

Company Benefits:

• – Holidays: 25 days (increasing to 28 days with service).
• – Additional Leave: Up to 10 extra days for long service milestones.
• – Pension: Group personal pension with 4% company contribution.
• – Life Cover: 3 x salary paid to your nominated beneficiary.
• – Maternity Pay: Occupational maternity pay plus SMP.
• – Accident Cover: Disability compensation payment.
• – Health & Wellbeing: BUPA & BUPA cash plan (individual or family).
• – Recognition: Employee Star Award.
• – Lunches & Drinks: Free lunch every day (valued at £700) + free drinks.
• – Social: Heavily subsidised sports & social events + annual company BBQ.
• – Annual Flu Vaccination: Provided for all employees.

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