Trade Marketing Manager - UK (Maternity Cover)

Michael Page; Preston; On-site; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Employee discount

Free parking

Company events

Job summary

Michael Page is looking for a commercially focused Trade Marketing Manager to lead retail activation and trade marketing initiatives across UK channels. You will work with Sales and Marketing to deliver customer plans, in-store campaigns and promotional activity that drive visibility and commercial growth.

This is a 10-month maternity cover contract based in Preston, Lancashire. The role requires strong experience in trade marketing with major retail accounts and a track record of joint business

Qualifications

• Significant experience in trade marketing or retail activation within FMCG.
• Experience with major retail accounts and wholesale.
• Track record of delivering joint business plans with customers.
• Strong knowledge of POS and in-store activation.
• Experience working with field sales teams.
• Ability to analyse performance data and demonstrate impact.
• Excellent communication and relationship-building skills.
• Strong organisational skills with ability to manage multiple priorities.
• Proactive, hands-on approach and collaborative working style.

Responsibilities

• Develop and deliver trade marketing plans across major retail accounts, wholesale, and independent retailers.
• Build and manage joint business plans with key customers, including calendars, ranges, shelf positioning and marketing investment.
• Support retailer presentations, range reviews and promotional planning with Sales.
• Lead the planning and delivery of POS materials and in-store campaigns.
• Coordinate retail activation and field marketing to improve store coverage and visibility.
• Align promotions and launches with retailer priorities.
• Monitor competitor activity and gather retailer insights from field teams and store data.
• Ensure product information and brand assets are accurate across retailer e-commerce platforms.
• Coordinate brand-building initiatives, sponsorships and trade events.
• Support trade-facing pricing communications and regulatory changes.
• Track KPIs and report insights to Head of Marketing.
• Collaborate with Sales, Marketing and international colleagues to share insights.

Skills

Trade marketing

Retail activation

POS knowledge

Data analysis

Stakeholder management

Communication

Job description

This is an exciting opportunity for a commercially focused Trade Marketing Manager to lead retail activation and trade marketing initiatives across a diverse range of UK retail channels. Working closely with Sales and Marketing teams, you'll deliver impactful customer plans, in-store campaigns and promotional activity that drive visibility, retailer engagement and commercial growth.

Client Details

The organisation operates in the FMCG sector in Preston.

Description

• Develop and deliver trade marketing plans across major retail accounts, wholesale and independent retail channels.
• Build and manage joint business plans with key customers, including promotional calendars, product ranging, shelf positioning and marketing investment.
• Support retailer presentations, range reviews and promotional planning in partnership with Sales.
• Lead the planning and delivery of point-of-sale (POS) materials and in-store marketing campaigns.
• Coordinate retail activation and field marketing activity to improve store coverage, brand visibility and execution.
• Align promotions, seasonal campaigns and new product launches with retailer priorities.
• Monitor competitor activity and gather insights from retailers, field teams and store-level data.
• Ensure product information, promotional content and brand assets are accurate across retailer e-commerce platforms.
• Coordinate approved brand-building initiatives, sponsorships, trade exhibitions and events.
• Support trade-facing pricing communications and relevant regulatory changes.
• Track performance against agreed KPIs, including store coverage, POS compliance and rate of sale, reporting insights and recommendations to the Head of Marketing.
• Work collaboratively with Sales, Marketing and international colleagues to share insights and support wider business objectives.

Please note: This is a 10-month maternity cover contract.

Profile

You will ideally have:

• Significant experience in trade marketing, customer marketing or retail activation, preferably within FMCG, consumer goods or a regulated category.
• Experience working with major retail accounts alongside wholesale, independent retail or symbol groups.
• A track record of developing and delivering joint business plans with customers.
• Strong knowledge of POS, in-store activation, promotional mechanics and retail execution.
• Experience working with field sales or retail representative teams.
• The ability to analyse performance data and demonstrate the commercial impact of marketing activity.
• Excellent communication and relationship-building skills.
• Strong organisational skills and the ability to manage multiple priorities and deadlines.
• A proactive, hands-on approach and the ability to work collaboratively with Sales and Marketing.

Job Offer

Location: Preston, Lancashire

Salary: £35,000-£40,000 per annum

Contract: 10-month fixed-term contract

Working pattern: Office-based

• Employee discount.
• Free parking.
• Company events.

People are at the heart of Michael Page. We are committed to creating an inclusive environment. As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences. If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best