Digital Trading Manager – B2B

Sanderson Design Group; Greater London; Hybrid; GBP 80,000 - 110,000; Full time

Job summary

Sanderson Design Group is seeking a Digital Trading Manager – B2B to own the performance of our Trade ecommerce site from London. You will lead trading, on-site merchandising, pricing, and promotions, partnering with Merchandising, IT, and Marketing to maximise revenue and deliver a best-in-class B2B customer experience.

You will drive data-informed decisions, manage external partners, and stay ahead of ecommerce innovations, including AI, to grow trade revenue and margins across international

Qualifications

• 3–5 years in ecommerce trading, esp. B2B (Trade) channels.
• Strong data-driven decision making using trading and customer insights.
• Collaborates with merchandising, ops, product/design, brand/content, IT and CS.
• Experience managing external agencies/partners.
• Familiar with SEO, CRO, PPC and paid social.
• Daily/weekly trading analysis to boost revenue and margin.
• Ensure product data, pricing and promos accuracy.
• Deliver best-in-class B2B customer experience.
• Strong communication with internal/ external teams.
• Awareness of AI/digital trading innovations.
• Experience with US/Europe trading desirable.

Responsibilities

• Manage and optimise the trading calendar for the Trade ecommerce platform.
• Drive performance with daily/weekly trading analysis and actions to maximise revenue and margin.
• Use insights to inform product launch timing and content planning.
• Deliver ecommerce budgets with Head of Digital Trading.
• Own on-site merchandising and conversion strategies for Trade customers.
• Ensure data, pricing and promotions across the Trade storefront are accurate.
• Lead on-site testing with A/B and multivariate experiments with IT and partners.
• Plan content and promotional activity aligned with campaigns.
• Coordinate CRM email marketing and PPC/ Paid Social with partners.
• Manage third-party agencies and inform digital roadmap.

Skills

Ecommerce Trading

Data-Driven

Collaboration

Vendor Management

SEO CRO PPC

Analytical Skills

Attention to Detail

Customer Focus

Communication

Innovation AI

International Trading

Job description

JOB TITLE

Digital Trading Manager – B2B

REPORTS TO

Head of Digital Trading

LOCATION

Voysey House, London

DEPARTMENT

Digital

PURPOSE

As a Digital Trading Manager, you will have operational and trading accountability for the performance of our Trade (B2B) ecommerce channel. This in-house role is responsible for driving the day‑to‑day performance of the Trade site, ensuring it operates efficiently and that commercial opportunities are capitalised upon through proactive, data‑driven decision‑making. The role oversees the digital shopfront for our B2B audiences, ensuring all product data, site merchandising, pricing, and promotions are accurate and compelling. You will be responsible for delivering a best‑in‑class end‑to‑end customer experience, ensuring our Trade customers — from independent retailers and interior designers to prime trade accounts — are delighted at every touchpoint. Success relies on seamless collaboration with merchandising, operations, product and design teams, brand and content, IT, and customer service, ensuring frictionless ecommerce operations.

KEY RESPONSIBILITIES

Trading & Commercial Performance

• Manage and optimise the trading calendar for the Trade ecommerce platform, working closely with key stakeholders (Merchandising, Sales, Marketing) to develop, deliver and optimise it.
• Drive performance through daily/weekly trading analysis and implement actions to maximise revenue and margin.
• Use trading and customer insight to inform product launch timing, content planning, and category performance strategy.
• Deliver against ecommerce trading budgets in collaboration with Head of Digital Trading, in line with broader financial and commercial targets by market.

Site Merchandising & Conversion

• Own and execute on‑site merchandising strategies and conversion optimisation, tailored to each Trade customer type — from independent retailers and interior designers to prime trade accounts.
• Working with the Merchandising team, ensure accuracy of product data, pricing, and promotional set‑ups across the Trade storefront.
• Work closely with internal teams and external partners to continuously improve SEO, CRO, PPC, Paid Social and on‑site journey optimisation.
• Lead on‑site testing and experimentation, using A/B and multivariate testing to optimise conversion and UX, working in close collaboration with our internal IT team and external partners.

Content & Promotional Planning

• Own and execute content planning, management and deployment across the Trade storefront, ensuring accuracy, consistency, and alignment with trading priorities, brand messaging, and campaign timelines.
• Plan, execute and review promotional activity, ensuring alignment with commercial goals and customer behaviour.

CRM & Performance Marketing

• Work with our internal CRM team to plan and brief email marketing for the B2B channel throughout the calendar year, ensuring alignment with key commercial events, brand moments and product launches.
• Work with performance marketing partners on PPC and Paid Social to drive qualified trade traffic and acquisition.

Third-party & agency management

• Manage and coordinate third‑party agencies and partners supporting the Trade channel, holding them to clear performance standards, deliverables and SLAs.
• Collaborate closely with our internal IT team and external agency partners on informing, prioritising and delivering the digital roadmap, including sales/commercial and omni‑channel requirements.

Cross‑Functional Partnership

• Collaborate with operations and customer service to ensure fulfilment and customer experience are frictionless.
• Partner closely with merchandising and supply teams to understand stock levels and drive promotions based on commercial needs.
• Work in close partnership with brand teams to ensure brand messaging is enhanced, coordinated and consistent across omni‑channel touchpoints.
• Work closely with commercial, marketing, and finance teams to deliver against forecasts and trading plans.

Reporting, Insight & Innovation

• Drive and continuously enhance the reporting structure, creating actionable insight deployable across multiple business teams, with a clear understanding of what "good" looks like.
• Monitor competitor activity and market trends to inform trading strategy and stay ahead of emerging opportunities.
• Stay informed on innovations in digital trading, ecommerce, AI and customer experience.

KPI'S / MEASURES OF SUCCESS

• Revenue and margin growth for the Trade site
• Conversion rate by customer type
• New customer conversion and sample‑to‑main conversion
• Average order value (AOV) and basket size
• Product availability and sell‑through rate
• Bounce rate, exit rate, and key page performance
• Promotion impact on sales (by segment)
• Trading performance vs. forecast and LY
• Checkout and basket abandonment rates
• Fulfilment satisfaction / order issue rates (in partnership with ops)

CONNECTING WITH OTHERS

Working independently, you will have regular support and touchpoints with: Head of Digital Trading; IT; third‑party agencies; Commercial, Marketing, Merchandising, Finance and other internal teams.

EXPERIENCE & SKILLS

• Ecommerce and Digital Trading: 3-5 years' proven experience managing and optimising ecommerce platforms, with a focus on B2B (Trade) channels; omni‑channel experience advantageous.
• Data-Driven Decision Making: Strong background in using trading and customer insights to drive performance and make informed decisions.
• Collaboration: Experience working closely with various teams such as merchandising, operations, product and design, brand and content, IT, and customer service to ensure seamless ecommerce operations.
• Third‑Party Management: Experience managing agencies and external partners to clear performance standards.
• SEO, CRO, PPC and Paid Social: Familiarity with improving SEO, conversion rate optimisation (CRO), PPC and managing paid social campaigns.
• Analytical Skills: Ability to perform daily/weekly trading analysis and implement actions to maximise revenue and margin.
• Attention to Detail: Ensuring accuracy of product data, pricing, and promotional setups across the Trade storefront.
• Customer Focus: Delivering a best‑in‑class end‑to‑end customer experience for Trade customers.
• Communication:Strong communication skills to collaborate effectively with internal teams and external partners.
• Innovation & AI: Staying informed on innovations in digital trading, ecommerce and AI, applying them to continuously improve performance.
• US, Europe and ROW trading experience would be advantageous.