Digital Trade Marketing Executive

Aviko; Manchester; On-site; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Well-equipped home workspace

Job summary

Aviko is seeking a Digital Trade Marketing Executive to lead digital activations that drive distribution, engagement and sales across the UK & Ireland. You will shape campaigns across websites, emails, SEO and paid search while collaborating with sales, category and supply chain to ensure measurable ROI and strong execution.

The role requires hands-on delivery across channels, strong customer-facing skills and a proactive attitude towards continuous testing and improvement, with a focus on

Qualifications

• Experience in a digital trade marketing role within an FMCG environment.
• Strong understanding of digital marketing fundamentals, including customer journeys, content performance and lead generation.
• Working knowledge of SEO, technical website best practices and key digital platforms such as GA4, Google Tag Manager and Google Ads.
• Experience working closely with customers, understanding their business needs and translating these into effective trade marketing solutions that drive category growth.
• Strong project and stakeholder management skills, with the ability to manage multiple priorities effectively.
• Strong copywriting and content editing skills for digital channels.
• Confident in using insights and performance data to recommend improvements and optimise results.
• Excellent organisational skills and attention to detail.
• A proactive, test-and-learn mindset with a focus on continuous improvement through experimentation and optimisation.

Responsibilities

• Develop and implement digital trade marketing plans aligned with commercial and category growth targets, translating strategies into impactful campaigns that drive distribution, rate of sale and penetration
• Deliver and optimise customer lifecycle marketing across the UK & Ireland, including lead generation, CRM journeys, marketing automation and multi-channel campaigns to drive engagement, conversion and retention
• Drive Aviko's brand visibility and conversion across wholesaler digital touchpoints, optimising use of retailer portals, e-commerce platforms and CMS to influence purchase decisions at the point of choice
• Lead trade marketing with key customers, strengthening Aviko's branded presence across their digital channels to increase end user awareness and new business conversion
• Collaborate with international trade marketing colleagues to share best practices and localise global initiatives for the UK & Ireland market
• Lead Search Everywhere Optimisation (SEO, GEO, SGE & AEO) and support Google Ads campaigns, including setup, optimisation, reporting and performance improvement
• Monitor, analyse and report on digital KPIs, translating insights into clear actions, opportunities and next steps
• Support integrated digital campaigns aligned with broader brand and commercial priorities, working closely with internal stakeholders and external partners to maximise execution and visibility
• Identify and leverage opportunities in AI and automation to improve efficiency, speed of execution and marketing personalisation.

Skills

Digital trade marketing

FMCG experience

Website content

SEO

Email campaigns

Paid search

Campaign reporting

Lead generation

Data-driven

Tools

GA4

Google Tag Manager

Google Ads

Job description

• We bring joy to tables all around the world.
• Top 5 market leader in the world.
• We offer a well-equipped home workspace.

• Contributing to a sustainable world.
• We bring joy to tables all around the world.
• Top 5 market leader in the world.
• We offer a well-equipped home workspace.
• 2,500 colleagues working worldwide.
  

Where are you going to work?

This is an exciting opportunity to join a well-established branded business with ambitious growth plans. You will play an important role in delivering and optimising digital activity across owned and paid channels, while helping to improve how we use data, automation and new technology to engage customers more effectively. The Digital Trade Marketing Executive is responsible for driving demand and accelerating sales through digital-first trade marketing initiatives across the foodservice channel. This role sits at the intersection of sales, marketing, and customers (distributors, wholesalers, and end users such as pubs, QSRs and restaurants), ensuring that brand strategies are translated into commercially effective trade activations.

The position requires strong collaboration with internal teams (sales, category, marketing, supply chain) and external partners (distributors, buying groups, and key operators), with a focus on measurable ROI and execution excellence.

What will you do?

• Develop and implement digital trade marketing plans aligned with commercial and category growth targets, translating strategies into impactful campaigns that drive distribution, rate of sale and penetration
• Deliver and optimise customer lifecycle marketing across the UK & Ireland, including lead generation, CRM journeys, marketing automation and multi-channel campaigns (email, SMS, WhatsApp) to drive engagement, conversion and retention
• Drive Aviko's brand visibility and conversion across wholesaler digital touchpoints, optimising use of retailer portals, e-commerce platforms and CMS to influence purchase decisions at the point of choice
• Lead trade marketing with key customers, strengthening Aviko's branded presence across their digital channels to increase end user awareness and new business conversion
• Collaborate with international trade marketing colleagues to share best practices and localise global initiatives for the UK & Ireland market
• Lead Search Everywhere Optimisation (SEO, GEO, SGE & AEO) and support Google Ads campaigns, including setup, optimisation, reporting and performance improvement
• Monitor, analyse and report on digital KPIs, translating insights into clear actions, opportunities and next steps
• Support integrated digital campaigns aligned with broader brand and commercial priorities, working closely with internal stakeholders and external partners to maximise execution and visibility
• Identify and leverage opportunities in AI and automation to improve efficiency, speed of execution and marketing personalisation.
  

What do you bring?

• Experience in a digital trade marketing role within an FMCG environment, with hands-on delivery across channels such as website content, SEO, email, paid search, and campaign reporting.
• Strong understanding of digital marketing fundamentals, including customer journeys, content performance and lead generation
• Working knowledge of SEO, technical website best practices and key digital platforms such as GA4, Google Tag Manager and Google Ads
• Experience working closely with customers, understanding their business needs and translating these into effective trade marketing solutions that drive category growth
• Strong project and stakeholder management skills, with the ability to manage multiple priorities effectively
• Strong copywriting and content editing skills for digital channels
• Confident in using insights and performance data to recommend improvements and optimise results.
• Excellent organisational skills and attention to detail
• A proactive, test-and-learn mindset with a focus on continuous improvement through experimentation and optimisation.

About Aviko

People differ, cultures differ and tastes differ. That's what makes the world interesting and diverse. Whatever our differences, one thing isthe same everywhere. That's the place where we come together. At the table. This is where we meet each other. At home, in a restaurant, in the canteen, on a blanket in the park or in the conference room. At real tables, or something we have turned into a table. It brings us together. The table is where it all happens. And Aviko wants to be there.

With 2,500 colleagues, Aviko connects people, cultures and tastes by bringing joy to tables throughout the entire world. At the table, we enjoy our delicious potato dishes which are quick and easy to serve. We inspire with our recipes and present a diverse portfolio of potato products. We look for connection with everyone in the chain, from colleagues to growers, suppliers, customers, en users, chefs and consumers. And we do this with great pleasure. That's the joy of working at Aviko.