Shopper Marketing Executive

Pursuit Resources Group; Greater London; Remote; GBP 32,000 - 35,000; Full time

Benefits offered by this job

Holidays: 25 days (increasing to 28)

Pension: 4% company contribution

Life Cover: 3x salary

Health & Wellbeing: BUPA

Free lunches (valued)

Job summary

Pursuit Resources Group is seeking a Shopper Marketing Executive to work from home with weekly travel to South Essex. A full UK driving license is required. Salary £32,000–£35,000 per year, plus bonus up to £1,000.

Hours: Mon–Fri, full-time, permanent. Travel to South Essex weekly and use your own vehicle for site visits. The role involves implementing shopper marketing strategies across retail channels, leading campaigns with retailers and growing the business’s shopper and e-commerce

Qualifications

• Strong analytical skills with the ability to draw insights from data.
• Excellent communication skills and confidence working with stakeholders.
• Highly organised and driven, able to juggle multiple projects.
• Proactive and action-oriented, using initiative.

Responsibilities

• Implement shopper marketing strategy across channels including bricks-and-mortar and online.
• Understand shopper path to purchase to influence in-store and online touchpoints.
• Lead in-store and online campaigns with retailers and optimise content and tracking dashboards.
• Analyse campaigns to draw insights for future planning and share results with Account Managers.
• Develop and deliver an always-on media plan for a strategic online retailer.

Skills

Analytical skills

Communication skills

Organised

Proactive

Education

Degree-level qualification

Job description

Shopper Marketing Executive

Location: Home-based with travel to South Essex once a week. You must be a car driver with access to your own vehicle due to the location of our client.
Salary: £32,000 to £35,000 p.a
Bonus: Up to £1,000 per year, based on team performance.
Hours: Monday to Friday, full-time, permanent
Driver: Full valid driving license and access to your own vehicle.
Experience Required: Min. 1-2 years within Shopper Marketing / E-commerce / FMCG / retail marketing in a similar role

About our client

Our client is a well-loved British food brand that has been part of UK kitchens for more than 50 years. It’s known for quality, authenticity and a wide range of products found on dinner tables across the country. The brand is looking for a Shopper Marketing Executive to join its Mainstream Commercial team, covering the UK and ROI.

The role, Shopper Marketing Executive:

Implement the shopper marketing strategy across bricks-and-mortar and online retail, covering the Multiples, Convenience, Discounter, ROI and Online channels. You’ll also have the chance to lead in-store and online campaigns with retailers and help grow the business’s shopper and e-commerce capability. This is a fast-paced and varied role that would suit someone proactive and creative, who enjoys turning insight into action.

Key responsibilities, Shopper Marketing Executive:

• Develop and implement shopper marketing activity across all channels, in line with the category vision, brand strategy and retailer objectives
• Understand the shopper’s path to purchase, both in-store and online, to influence and convert shoppers at the key touchpoints
• Deliver best-in-class online and mobile optimisation, including retailer platform guidelines, content uploads (Brandbank / self-serve) and tracking dashboards
• Analyse shopper and online campaigns to draw out insights and learnings for future planning
• Share campaign performance with Account Managers to strengthen customer relationships
• Build strong relationships with retailer media contacts and secure activity around key calendar events and retailer initiatives
• Identify and deliver cross-category collaborations
• Work closely with agencies and third-party suppliers on briefs, ideation, creative and content, and hold them accountable for results
• Track industry and competitor activity, and build an external network to bring new learnings into the business
• Produce monthly shopper marketing and e-commerce activity reports
• Develop, manage and deliver an always-on media plan for a strategic online retailer

About you:

• Ideally 2 years’ experience in a similar shopper marketing or e-commerce marketing role
• Degree-level qualification or equivalent
• Strong analytical skills, with the ability to draw clear conclusions and insights from data
• Experience briefing shopper marketing campaigns to creative agencies
• Excellent communication skills and confidence working with a wide range of internal and external stakeholders
• Highly organised and driven, able to juggle multiple projects and a varied workload
• Proactive and action-oriented, using your initiative
• A full, valid driving licence is required

Company Benefits:

– Holidays: 25 days (increasing to 28 days with service).
– Additional Leave: Up to 10 extra days for long service milestones.
– Pension: Group personal pension with 4% company contribution.
– Life Cover: 3 x salary paid to your nominated beneficiary.
– Maternity Pay: Occupational maternity pay plus SMP.
– Accident Cover: Disability compensation payment.
– Health & Wellbeing: BUPA & BUPA cash plan (individual or family).
– Recognition: Employee Star Award.
– Lunches & Drinks: Free lunch every day (valued at £700) + free drinks.
– Social: Heavily subsidised sports & social events + annual company BBQ.
– Annual Flu Vaccination: Provided for all employees.