Customer Activation Manager- FTC 12 Months

Mars, Incorporated and its Affiliates; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Mars University access

Company bonus program

Learning & development support

Job summary

Mars, Incorporated in the UK is seeking a results-driven Activation Manager to lead UK & IRL activation plans, align with cross-functional partners, and drive shopper-focused experiences.

You will own budgets, design external tool kits, manage agency relationships, and deliver bespoke customer solutions that support retailer strategies, with a strong emphasis on learning and development at Mars University.

Qualifications

• Commercial (sales, marketing, category, customer marketing) experience and ability to build strong internal and external relationships.
• Strong track record of developing and executing visions and strategies with cross-country teams.
• Ability to navigate complex situations, challenge the status quo, and stay resilient in a fast-moving environment.

Responsibilities

• Own UK & IRL activation plan including alignment, delivery and execution of the plan.
• Own UK TRC budget for responsible accounts from allocation to stewardship.
• Define/design/deliver content for internal deployment meetings and external toolkits and selling materials.
• Manage 3rd party agency relationships.
• Collaborate with agencies to create bespoke customer solutions aligned with retailer strategies.
• Work cross-functionally with Sales, Marketing, Activity Management, Finance, Corporate Affairs and Supply to deliver initiatives.
• Execute the Activity Plan with customers, targeting shopper interruptions in-store and online.
• Evaluate executions with learnings and recommendations for future applications.
• Champion value creation within customer marketing.

Skills

Commercial experience

Influence stakeholders

Cross-country leadership

Strategic thinking

Job description

Job Description:

The role defines the activation strategy in conjunction with the LM and executes our activity plan within our customers to bring our brands and events to life for shoppers, in a way which contributes towards delivery of the retailer’s own strategies. The role will have dedicated customers/channels allocated and be accountable for the partner accounts.

Key Responsibilities:

• Ownership for UK& IRL activation plan – alignment, delivery & execution of the plan – including priority choices.
• Ownership for the UK TRC budget for the accounts responsible for – from agreeing allocation, to management/stewardship of the budget.
• Ownership to define/design/deliver the content required for internal deployment meetings, and own the design & delivery of all external tool kits and selling materials.
• Ownership to 3rd party agency relationships.
• Work with our agencies to develop and execute bespoke customer solutions which contribute to the retailer’s own strategies.
• Work cross-functionally with Sales, Marketing, Activity Management, Finance, Corporate Affairs and Supply to create and execute initiatives.
• Execute the Activity Plan with our customers, landing points of interruptions across the shopper journey to engage shoppers, instore and online.
• Evaluate executions with clear learnings and recommendations for future applications.
• Champion value creation within customer marketin

What do we need from you?

• Commercial (sales, marketing, category, customer marketing) experience, and demonstrated ability to develop strong and impactful internal and external relationships and influence customers of all sizes.
• Strong track record of developing and executing visions and strategies with the ability to inspire and lead a complex, cross country team/structure to consistently deliver business results.
• Ability to navigate complex situations and challenge the status quo with a can-do attitude.
• Self-reliant, decisive, and resilient and able to respond and adapt to a fast moving, swiftly changing environment, which will also itself be new in the initial period.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
  Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  A strong focus on learning and development support from day one, including access to our in-house Mars University.
  An industry competitive salary and benefits package, including company bonus.