Brand Manager

Lawrence Recruitment; Greater London; Hybrid; GBP 60,000 - 75,000; Full time

Benefits offered by this job

25 Days Holiday + Xmas & NY period off

Early Finish Fridays

Enhanced Parental Leave

Hybrid Working 2x pw (Central LondonHQ

Job summary

Lawrence Recruitment is seeking a hands-on Brand Manager for a rapidly scaling premium drinks business in the UK. You'll turn strategy into standout brand experiences across trade, content, sampling, partnerships and activation.

Based in Central London with hybrid working 2 days a week, you’ll own activations, shopper marketing, content calendars and KPI reporting, collaborating across retail partners and the D2C channel to drive awareness and growth.

Responsibilities

• Turn brand strategy into high-impact activations consumers see, taste, share and remember
• Deliver standout work across trade, partnerships, sampling, events & content
• Execute effective retail activations, POS and in-store moments
• Support sell-through with smart shopper marketing and commercial alignment
• Manage content calendars, social output and brand storytelling
• Ensure creative consistency and high-quality execution
• Get product into the right hands through targeted sampling & seeding
• Build partnerships that drive awareness, relevance and cultural credibility
• Own reporting, admin, award submissions, PR support & brand presentations
• Keep projects organised, on time and commercially aligned
• Contribute to NPD/EPD through insight, trends and consumer understanding

Job description

Our client is a rapidly scaling premium drinks SME approaching £10m t/o. They’ve built exceptional momentum with strong national distribution across all major UK grocers, alongside a high-performing D2C channel. We’re looking for a hands‑on, creative, commercially‑minded Brand Manager to turn strategy into standout brand experiences across trade, content, sampling, partnerships and activation. This role is broad, fast‑paced and perfect for someone who loves making things happen; from a killer Tesco activation to a viral social moment, a smart partnership or 10,000 samples in the right hands.

Role & Responsibilities

Brand Activation & Execution

• Turn brand strategy into high-impact activations consumers see, taste, share and remember
• Deliver standout work across trade, partnerships, sampling, events & content
• Execute effective retail activations, POS and in‑store moments
• Support sell-through with smart shopper marketing and commercial alignment

Content & Social

• Manage content calendars, social output and brand storytelling
• Ensure creative consistency and high-quality execution

Sampling, Seeding & Partnerships

• Get product into the right hands through targeted sampling & seeding
• Build partnerships that drive awareness, relevance and cultural credibility

Brand Operations & Reporting

• Own reporting, admin, award submissions, PR support & brand presentations
• Keep projects organised, on time and commercially aligned
• Contribute to NPD/EPD through insight, trends and consumer understanding

What’s on Offer?

• 25 Days Holiday + Xmas & NY period off + Bank Holidays
• Early Finish Fridays
• Enhanced Parental Leave
• Hybrid Working 2x pw (Central London HQ)

Due to the high volume of applications received we are unable to respond to everyone directly. If you are not contacted within 10 working days, you have unfortunately not been shortlisted.