Trade Manager

RE Recruitment Group; Birmingham; On-site; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Company car

Pension

25 days' holiday plus bank holidays

Life assurance

Job summary

RE Recruitment Group is seeking a Trade Manager in the Birmingham/Gloucestershire area with UK-wide travel to strengthen merchant relationships and drive growth for premium aluminium windows and doors. The role focuses on engaging branch teams, delivering product knowledge, and converting engagement into measurable sales opportunities.

You will coordinate activation plans, run training sessions, organise events, and support trade marketing initiatives while working closely with the Commercial

Qualifications

• Experience in fenestration or builders' merchant sectors.
• Proven ability to engage merchant networks and branches.
• Skilled in delivering product training and demonstrations.
• Strong relationship-building and communication skills.
• Willingness to travel UK-wide.
• Organised with planning and CRM experience.

Responsibilities

• Develop and deliver branch activation plans across key merchant networks.
• Build relationships with branch managers, trade counters and sales staff.
• Conduct regular branch visits to identify new business opportunities.
• Organise trade days, open days and product demonstrations.
• Deliver engaging product training to merchant teams and customers.
• Maintain showroom displays and sales tools across branches.
• Support promotional campaigns and new product launches.
• Collaborate with account managers on branch plans and growth.

Skills

Fenestration industry

Merchant networks

Branch development

Product training

Job description

Trade Manager

Location: Birmingham/Gloucestershire - UK-wide travel required

Contract: Permanent

Salary: Competitive basic salary + performance-related bonus

Benefits: Company car, pension, 25 days' holiday plus bank holidays, life assurance and more

Trade Manager - Exciting Opportunity in the Fenestration Industry

Are you a commercially driven relationship builder with experience in the fenestration, double glazing, building products or builders' merchant sector?

We're looking for a proactive and motivated Trade Manager to drive engagement, increase product awareness and generate sales opportunities across established merchant networks.

This is an exciting opportunity to join a highly regarded business specialising in premium aluminium windows, doors and glazed roof systems, where you'll play a key role in strengthening merchant relationships and driving growth at branch level.

Working closely with the Commercial Director, Key Account Managers and Regional Sales Managers, you'll bring products to life within merchant branches through training, product demonstrations, trade events and targeted branch development plans.

If you enjoy being out in the field, building relationships and turning engagement into commercial results, this could be the ideal next step in your career.

The Role - What You'll Be Doing

As Trade Manager, you'll take ownership of merchant branch engagement and activation, helping to increase product visibility, improve product knowledge and maximise sales opportunities.

Your responsibilities will include:

• Developing and delivering branch activation plans across key merchant networks.
• Building strong relationships with branch managers, trade counter teams, sales staff and key decision-makers.
• Conducting regular branch visits to strengthen relationships and identify new business opportunities.
• Organising and supporting trade days, open days, product demonstrations and customer engagement events.
• Delivering engaging product training to merchant teams and their customers.
• Ensuring showroom displays, point-of-sale materials, product literature and sales tools are installed and maintained effectively.
• Supporting promotional campaigns, new product launches and wider trade marketing initiatives.
• Working alongside Key Account Managers to implement strategic account plans at branch level.
• Collaborating with Regional Sales Managers to convert branch engagement into measurable sales growth.
• Identifying dormant, underperforming and high-potential branches and implementing plans to improve performance.
• Monitoring activity, training delivery and branch development against agreed targets.
• Maintaining accurate CRM records and providing regular activity reports.
• Gathering market intelligence, competitor information and customer feedback to support commercial decision-making.

What We're Looking For

We're keen to hear from candidates who understand the trade and can confidently engage with merchant branch teams, build lasting relationships and drive commercial performance.

Essential experience:

• Proven experience within the fenestration, double glazing, building products or builders' merchant industry.
• Experience working with merchant networks, trade counters and branch teams.
• An understanding of branch development, customer engagement and trade marketing.
• Experience delivering product training, demonstrations or customer presentations.
• Strong relationship-building and communication skills.
• A proactive, self-motivated approach, with the ability to work independently.
• Excellent organisation, time management and planning skills.
• Commercial awareness and a focus on delivering measurable results.
• Flexibility to travel regularly to merchant branches across the UK.
• Knowledge of aluminium window and door systems would be an advantage.

What's on Offer?

• Competitive basic salary
• Performance-related bonus linked to branch development and engagement activity.
• Company car.
• Salary sacrifice pension scheme.
• 25 days' annual leave plus bank holidays.
• Company sick pay.
• Enhanced company maternity and paternity pay.
• Life assurance.
• A permanent, autonomous role with the opportunity to make a genuine commercial impact.
• Your performance will be recognised through a reward structure linked to branch visits, training delivery, showroom installations, point-of-sale deployment and merchant engagement initiatives.

All applications will be handled professionally and confidentially.