National Retail Sales Manager

Tristram Parker Recruitment; England; On-site; GBP 60,000 - 75,000; Full time

Benefits offered by this job

28 days holiday + 8 bank holidays

Annual bonus schemes

Monthly KPI bonus up to £1,000

Company car options

Digital GP service

Pension scheme with salary sacrifice option

Company sick pay scheme

Job summary

A leading aluminium systems manufacturer in the UK is seeking a National Sales Manager to drive growth in the Home Improvement market. The successful candidate will be responsible for creating and executing business strategies while managing a team of Business Development Managers. Essential qualifications include extensive sales management experience, strong presentation abilities, and a degree in a related field. The role offers a competitive salary package and various benefits including bonuses, a company car, and a pension scheme.

Qualifications

• Experience in the domestic fenestration market with a proven track record.
• Prior experience managing a successful sales team and fostering employee wellbeing.
• Strong presentation skills and business acumen.

Responsibilities

• Develop and implement business strategies for market growth.
• Lead and manage a team of Business Development Managers.
• Build strong customer relationships to secure profitable deals.

Skills

Sales management

Coaching and mentoring

Presentation skills

CRM proficiency

Negotiation

Analytical skills

Relationship building

Education

Degree or HND in Business, Marketing, or related field

Tools

Salesforce

Job description

Job Title: National Sales Manager - Home Improvement

National: United Kingdom

Hours: Monday – Friday, 9am - 5pm, 35 hours per week

Reporting to: Sales Director

Salary Package: £60,000 to £75,000 (offers made depending on previous and proven experience to deliver the role).

Purpose

The National Sales Manager plays a vital role in developing sustained growth in the Home Improvement market. This is a new sector for the company. The NSM will be responsible for creating the business strategy, managing and leading a team of Business Development Managers, and building solid customer relationships. The NSM will understand customer needs and work with other company departments to provide and develop the required product and service offer as necessary.

Main Duties

• Creation of the domestic market growth strategy with support from the Sales Director.
• Lead, manage, motivate, and inspire a team of Business Development Managers to execute the growth strategy.
• Cover territory customer management and development when required.
• Key account management of selected customers.
• Create a customer development plan that supports the growth strategy through market knowledge, research, and networking. This should include: Trade Fabricators; Customers that Fabricate and Install; and Retail-only customers.
• Develop a national network of showrooms displaying and promoting the company’s offer.
• Work with the marketing team, including supporting PR and advertising agencies, to generate quality leads and develop a robust pipeline of opportunities.
• Build and nurture strong, long-lasting relationships by understanding client needs, challenges, and objectives.
• Conduct compelling sales presentations and demonstrations to potential clients.
• Negotiate pricing, terms, and contracts to secure profitable deals, ensuring all aspects of the deal align with company objectives and policies.
• Support the Credit Control Department when needed to help ensure customers adhere to agreed payment terms.
• Provide exceptional post-sales support, ensuring client satisfaction and addressing any concerns or issues.
• Monitor and share market trends, competitor activities, and customer feedback to identify opportunities for growth.
• Prepare regular reports on sales performance and forecasts, highlighting key achievements and areas for improvement.
• Maintain accurate records of sales activities and client interactions using CRM software.
• Attend events, trade shows, and conferences to network and promote company products and services.

Essential Experience / Skills

• Prior experience in the domestic fenestration market with a successful track record.
• Previous experience directly line managing a successful sales team – taking an open, fair, and consistent approach, fostering employee wellbeing, managing workloads, collaborating with other management peers, and supporting employee development.
• Experience in coaching and mentoring others.
• Numerate and technically competent.
• Confident and engaging presenter.
• Self-motivated, proactive, and organised approach focused on taking meaningful action to consistently achieve results, even under tough circumstances.
• Crafted sales approach based on building long-term, valuable relationships, ability to understand, identify challenges, and proactively present tailored solutions that help clients achieve their business goals.
• Collaborative team member that builds trust, communicates respect, and utilises others' diverse skills and perspectives to achieve common goals.
• Experience with Salesforce or similar CRM systems.
• Degree or HND in Business, Marketing, or a related field.
• Familiarity with UK-specific regulations, sustainability standards, and market trends.
• Strategic mindset with a strong data-driven approach, analytical and targeted strategies, problem-solving skills.
• Resilient, able to bounce back and persevere in the face of challenges.

About the Company

The company is one of Europe’s leading aluminium systems manufacturers, supplying façade, window, door, and curtain walling systems to the commercial and residential construction markets. Celebrating 20 years in the UK market, the company has established itself with clear ambitions for significant growth. What sets the company apart is its vertical integration, providing exceptional quality, speed, and value, giving it one of the strongest full-service propositions in the industry. Customers benefit from high on-time delivery service and a trusted reputation for reliability.

Benefits Package

• 28 days holiday per year + 8 days bank holiday (January – December). The business operates summer and Christmas closures to help with workloads, employee wellbeing, and work/life balance.
• Company annual and employee bonus schemes available, paid at the discretion of management.
• Monthly bonus scheme paid based on KPI targets after a 3-month probationary period, eligible for up to £1,000 per month.
• Company car: BMW 3 Series, Mercedes C-Class, or Passat.
• Digital GP service for you and your family.
• Company pension scheme after 3 months probation with salary sacrifice option after 5 years’ service.
• Company sick pay scheme after 6 months.

Seniority level

• Director

Employment type

• Full-time

Job function

• Sales, Business Development, and Consulting

Industries

• Construction, Manufacturing, and Building Construction