Trade Development Manager

The Advocate Group; Thatcham; On-site; GBP 32,000 - 52,000; Full time

Job summary

The Advocate Group are recruiting for a Trade Development Manager to own a UK territory for Monster Energy. You’ll be in the field daily, building relationships with independent retailers and creating opportunities for Monster to be ranged, visible and sold.

Based in Central & East Lancashire, you’ll drive growth, secure additional space, and execute promotions with energy and commercial instinct. A full UK driving licence is essential.

Qualifications

• Experience in field sales or FMCG preferred.
• Strong ability to build relationships with retailers and influence decisions.
• Energy, resilience, and commercial instinct to drive territory growth.

Responsibilities

• Winning new independent customers and expanding Monster's distribution.
• Increasing range, facings and chilled availability across your territory.
• Negotiating additional space and secondary sitings – then defending them and growing them.
• Bringing promotions to life and ensuring they're executed properly in-store.
• Using POS, chillers and secondary displays to make Monster unmissable.
• Building genuine commercial relationships with retailers so they value your advice and take your call.
• Working collaboratively with Monster's bottling partner teams to deliver shared objectives.
• Understanding the commercial levers behind a sale – rate of sale, margin, promotional mechanics and forecasts.
• Feeding back competitor and market intelligence that helps shape wider commercial decisions.
• Managing your stock, kit, reporting and territory spend with ownership.

Skills

Field sales

FMCG experience

Retail relationships

Driving licence

Job description

OWN THE TERRITORY. WIN THE SPACE. UNLEASH THE BEAST.

Can you walk into an independent retailer, start a conversation and walk back out having won more space?

Do you have the energy to build a territory street by street, store by store and shelf by shelf?

Want to represent one of the most recognisable and disruptive brands in the world?

The Advocate Group is proud to be the exclusive talent partner for Monster Energy, supporting the continued growth of its GB field sales team.

For more than 20 years, Monster has been disrupting the beverage industry. Today, the Monster family spans 6,000+ people across 70+ countries, 17 energy drink brands, products sold in 150+ countries and territories and 500+ global ambassadors.

But Monster has never been built like a conventional drinks company.

The brand lives through its fans and the worlds they care about, from motorsport and action sports to gaming, music and culture. Monster describes its approach as supporting the scene, its athletes, bands and fans rather than relying on conventional advertising.

Now we're looking for the people who can bring that same energy into stores across the UK.

THIS ISN'T A "VISIT THE STORE AND TAKE AN ORDER" ROLE.

As a Trade Development Manager, you'll take ownership of your territory and turn it into a Monster stronghold.

You'll be out in the market every day, building relationships with independent retailers, opening new accounts and creating more opportunities for Monster to be ranged, chilled, visible and sold.

More doors. More range. More facings. More space. Better execution.

OWN YOUR PATCH

This is your territory, and you'll be expected to run it like your own business.

You'll identify where the biggest opportunities are, build a call plan that maximises impact and take responsibility for delivering the numbers.

That means:

• Winning new independent customers and expanding Monster's distribution.
• Increasing range, facings and chilled availability across your territory.
• Negotiating additional space and secondary sitings – then defending them and growing them.
• Bringing promotions to life and ensuring they're executed properly in-store.
• Using POS, chillers and secondary displays to make Monster unmissable.
• Building genuine commercial relationships with retailers so they value your advice and take your call.
• Working collaboratively with Monster's bottling partner teams to deliver shared objectives.
• Understanding the commercial levers behind a sale – rate of sale, margin, promotional mechanics and forecasts.
• Feeding back competitor and market intelligence that helps shape wider commercial decisions.
• Managing your stock, kit, reporting and territory spend with the same ownership you'd expect if it were your own business.

CAN YOU SELL?

We're interested in selling ability, attitude and potential, not just whether you've already worked for an FMCG brand.

You might already be working in field sales, FMCG or convenience and want the opportunity to represent a bigger brand with genuine ownership of your territory.

Or you might come from retail, convenience, hospitality or another sales or customer-facing environment where you've learned how to influence people, handle objections and get a result.

What matters is what happens when someone tells you no.

Can you understand the objection?

Build the commercial case?

Negotiate rather than simply concede?

And turn that conversation into a result?

If you can, Monster can teach you the category, customers and kit.

WHAT YOU'LL NEED

A full UK manual driving licence is essential – you'll be field-based and driving a company-provided, Transit-sized manual vehicle.

You'll also need to be comfortable working independently, managing a busy territory and speaking to retailers every day.

Previous field sales, FMCG or convenience experience is an advantage, but it isn't essential.

We're looking for people with the energy, resilience, organisation and commercial instinct to make things happen.

As this territory covers Central & East Lancashire, you'll need to be based within easy commuting distance of Preston, Chorley, Blackburn and Burnley, and be comfortable spending your working week being out in trade.

READY TO OWN IT?

Own the territory. Win the space. Bleed Green.

The Advocate Group is the exclusive talent partner for Monster Energy. All direct or third-party applications will be forwarded to The Advocate Group for processing