Tracking Specialist: GTM/GA4 Expert, Client-Facing

Journey Further; England; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Pension matched up to 4%

Private medical insurance

Enhanced maternity, paternity & ad​op​

25 days annual leave

Home working allowance

Christmas shutdown

Job summary

Journey Further in the United Kingdom is seeking a Tracking Specialist to own the technical tracking layer across web and app projects. You will design tagging strategies, implement GTM and GA4 configurations, and ensure clean data signals for paid media platforms, working with clients under tight deadlines.

You’ll diagnose tracking issues, explain technical decisions to non-technical stakeholders, and stay ahead of measurement changes such as server-side tagging and Consent Mode, while

Qualifications

• Hands-on GTM and GA4 implementation experience.
• Understanding of data layers and event structuring for clean tracking.
• Experience with conversion tracking across paid media and data quality implications.
• Strong debugging skills using GTM preview, dev tools, and tag assistants.
• Knowledge of GDPR, Consent Mode, and CMP implications.
• Ability to work to short deadlines across multiple clients with accuracy.
• Clear communication to non-technical stakeholders.
• Server-side GTM experience and consent management familiarity.

Responsibilities

• Design and implement tagging strategies across web and app with structured data layers.
• Configure and manage GTM and GA4, including custom events and conversions.
• Ensure paid media platforms receive accurate conversion signals via client-side and server-side tagging.
• Debug and resolve tracking issues, including missing events and data layer faults.
• Audit and rebuild tracking setups that fall short of requirements.
• Build consent-compliant tracking aligned with GDPR and CMPs.
• Validate data quality across analytics and platform reporting.
• Collaborate with clients and internal teams to scope needs and set up tracking for campaigns.
• Stay ahead of measurement changes like server-side tagging and Consent Mode.

Skills

GTM implementation

GA4 configuration

Data layer design

Conversion tracking

Debugging

Consent Mode

GDPR compliance

Client communication

Server-side tagging

Consent management

Time management

BigQuery exposure

SQL basics

Conversions API

Tools

Google Tag Manager

Google Analytics 4

BigQuery

SQL

Conversions API

Server-side tagging

Tag Assistant

Job description

Journey Further in the United Kingdom is seeking a Tracking Specialist to own the technical tracking layer across web and app projects. You will design tagging strategies, implement GTM and GA4 configurations, and ensure clean data signals for paid media platforms, working with clients under tight deadlines.

You’ll diagnose tracking issues, explain technical decisions to non-technical stakeholders, and stay ahead of measurement changes such as server-side tagging and Consent Mode, while