GTM & Data Tracking Lead (Hybrid Bristol)

Virtual Hire Staffing; West of England; Hybrid; GBP 85.000 - 95.000; Vollzeit

Benefits dieser Stelle

Comprehensive benefits package

Hybrid working from our Bristol office

Zusammenfassung

Virtual Hire Staffing is seeking a Digital Analytics Tagging Manager in Bristol with a hybrid working pattern. The role focuses on ensuring accurate data collection for the website and app from the moment data is captured, using Google Tag Manager to build and maintain tracking.

You will translate requirements into tags and a robust data layer, validate data via testing and QA, and collaborate with analytics, activation and engineering teams to embed tagging into everyday delivery while

Qualifikationen

• Hands-on experience implementing digital tracking with Google Tag Manager.
• Strong understanding of event-based data collection for analytics and advertising.
• Experience with an enterprise analytics platform, ideally Amplitude.
• Knowledge of data privacy, consent and regulatory considerations.

Aufgaben

• Implementing and maintaining tracking across web and app using Google Tag Manager.
• Translating tracking requirements into tags, triggers and variables aligned to data layer standards.
• Validating data collection through rigorous testing, debugging and QA.
• Supporting the flow of tracking data to downstream analytics, activation and media platforms.
• Collaborating with engineering and product teams to embed tagging into delivery.
• Spotting and escalating tracking gaps, issues or risks with clear evidence.
• Following data privacy, consent and regulatory best practices in everything you implement.

Kenntnisse

Google Tag Manager

JavaScript

Event-based tracking

Data layer implementation

QA & validation

Amplitude

Web & App analytics

Privacy & consent

Tools

Amplitude

Jobbeschreibung

Virtual Hire Staffing is seeking a Digital Analytics Tagging Manager in Bristol with a hybrid working pattern. The role focuses on ensuring accurate data collection for the website and app from the moment data is captured, using Google Tag Manager to build and maintain tracking.

You will translate requirements into tags and a robust data layer, validate data via testing and QA, and collaborate with analytics, activation and engineering teams to embed tagging into everyday delivery while