Specialist, Tech And Innovation (Tracking And Analytics)

Journey Further; England; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Pension matched up to 4%

Private medical insurance

Enhanced maternity, paternity & ad​op​

25 days annual leave

Home working allowance

Christmas shutdown

Job summary

Journey Further in the United Kingdom is seeking a Tracking Specialist to own the technical tracking layer across web and app projects. You will design tagging strategies, implement GTM and GA4 configurations, and ensure clean data signals for paid media platforms, working with clients under tight deadlines.

You’ll diagnose tracking issues, explain technical decisions to non-technical stakeholders, and stay ahead of measurement changes such as server-side tagging and Consent Mode, while

Qualifications

• Hands-on GTM and GA4 implementation experience.
• Understanding of data layers and event structuring for clean tracking.
• Experience with conversion tracking across paid media and data quality implications.
• Strong debugging skills using GTM preview, dev tools, and tag assistants.
• Knowledge of GDPR, Consent Mode, and CMP implications.
• Ability to work to short deadlines across multiple clients with accuracy.
• Clear communication to non-technical stakeholders.
• Server-side GTM experience and consent management familiarity.

Responsibilities

• Design and implement tagging strategies across web and app with structured data layers.
• Configure and manage GTM and GA4, including custom events and conversions.
• Ensure paid media platforms receive accurate conversion signals via client-side and server-side tagging.
• Debug and resolve tracking issues, including missing events and data layer faults.
• Audit and rebuild tracking setups that fall short of requirements.
• Build consent-compliant tracking aligned with GDPR and CMPs.
• Validate data quality across analytics and platform reporting.
• Collaborate with clients and internal teams to scope needs and set up tracking for campaigns.
• Stay ahead of measurement changes like server-side tagging and Consent Mode.

Skills

GTM implementation

GA4 configuration

Data layer design

Conversion tracking

Debugging

Consent Mode

GDPR compliance

Client communication

Server-side tagging

Consent management

Time management

BigQuery exposure

SQL basics

Conversions API

Tools

Google Tag Manager

Google Analytics 4

BigQuery

SQL

Conversions API

Server-side tagging

Tag Assistant

Job description

About the role

The Technology team makes sure Journey Further's clients can trust their data. We build the tracking foundations that everything else depends on, from analytics reporting through to the signals our media platforms optimise against.

As a Tracking Specialist, you own the technical tracking layer. You work hands-on across the Google stack, designing and implementing tagging that captures the right data accurately, and you make sure the ad platforms we run are receiving clean, correct signals to measure performance against. When tracking breaks, you find out why and fix it.

This is a client-facing, deadline-driven role. You will move between multiple accounts, diagnose problems under pressure, and explain technical decisions to people who do not live in the detail the way you do.

What you will do

• Design and implement tagging strategies across web and app, built on well-structured data layers
• Configure and manage Google Tag Manager and Google Analytics 4, including custom events, conversions, and enhanced measurement
• Ensure paid media platforms (Google Ads, Meta, and others) receive accurate conversion and audience signals through both client-side and server-side tagging
• Debug and resolve tracking issues, from missing events and duplicate conversions to data layer faults and consent-related gaps
• Audit existing tracking setups and rebuild them where they fall short
• Build consent-compliant tracking that respects GDPR and works correctly under Consent Mode and the client's CMP
• Validate data quality across analytics and platform reporting, so the numbers teams act on are right
• Work directly with clients and internal activation teams to scope requirements, set up tracking for new campaigns, and turn technical detail into clear recommendations
• Stay ahead of changes in the measurement landscape, including server-side tagging, consent regulation, and platform signal requirements, and bring better solutions to the team

Requirements

• Strong hands-on experience with Google Tag Manager and Google Analytics 4 implementation
• A solid grasp of data layers, the data layer object, and how to structure events for clean, scalable tracking
• Practical knowledge of conversion tracking across paid media platforms, and how data quality affects optimisation and reporting
• Confident debugging skills, using tools like GTM preview mode, browser dev tools, and tag assistant utilities to trace and fix problems
• A working understanding of GDPR, consent, and Consent Mode, and how they shape what can and cannot be tracked
• The ability to work to short deadlines across several clients without dropping accuracy
• Clear communication. You can explain a technical issue and its impact to a non-technical client and have them understand it
• Server-side GTM experience
• Familiarity with consent management platforms (OneTrust, Cookiebot, or similar)
• Exposure to BigQuery and SQL, or an interest in building toward it
• Experience with the Conversions API or other server-to-server tracking methods

Benefits

Pension - Matched up to 4%

Health - Private medical insurance

Family - Enhanced maternity, paternity & adoption pay

Flexibility - 25 days annual leave, Christmas shutdown and home working allowance