Analytics, Tracking & Tag Management Specialist

Accuracast; Greater London; On-site; GBP 60,000 - 110,000; Full time

Benefits offered by this job

Competitive salary + generous project/

Private medical insurance

28 days annual leave

Free gym membership

Job summary

Accuracast is seeking a hands-on marketing performance tracking expert to shape data strategies and manage analytics operations for major clients in London. You will guide GA4, GTM server-side setups, data pipelines, and client deployments across multilingual, multi-currency environments.

You will also design dashboards and insights for executives, train clients in analytics usage, and ensure compliance with consent requirements.

Qualifications

• Minimum 3 years of experience managing Analytics, Meta CAPI / Pixel, product catalogues.
• Experience with GA4, server-side tracking, and GTM server setup is highly desirable.
• Comprehensive experience using Google Tag Manager including tags, triggers and data layers.

Responsibilities

• Shape marketing data strategies and advise clients on GA4 and GTM implementations.
• Implement server-side tracking and data pipelines, and manage tracking servers on cloud platforms.
• Create dashboards and reports in Data Studio, Tableau or Power BI for executives.
• Ensure consent management and testing for compliance.
• Provide training to clients on analytics data usage and insights.

Skills

GA4

GTM server-side

Analytics management

Data pipelines

Cloud platforms

Education

Bachelor's Degree

Tools

Google Tag Manager

Google Data Studio

Tableau

Power BI

Google Cloud

Azure

Job description

Accuracast advises the world's largest enterprises on strategies to improve marketing performance. We are looking for the smartest, sharpest minds to join our team and shape the future of digital performance measurement.

Job Responsibilities:

You will provide deep expertise in shaping marketing data strategies. You will help clients maintain GA4, implement advanced GTM (Google Tag Manager) solutions including server-side tracking, data layer setup, configure user tracking systems and pipelines for our clients, as well as customise their platforms with client data or technology. This will include:

• Tracking system design and delivery
• Server-side tracking setup and management
• Consult on marketing analytics solutions
• Deployment and maintenance
• Consent management and testing for consent compliance
• Marketing data flow planning
• Training clients to optimise use of Analytics data

Development of new data-driven marketing capabilities will be an integral part of your responsibilities. You will also help define and design highly accessible and actionable media and sales information and insights (reports) for executives of all levels to track Key Performance Indicators (KPIs) and gather insights on their marketing performance. This could include:

• Dashboard design, build and maintenance
• Working with systems such as Google Data Studio, Adobe Experience Cloud, Tableau & Power BI

You will use knowledge of tracking and tag management solutions, tools and data platforms to scope, deliver and optimize client solutions to the highest standards.

Qualifications:

You will be a hands-on expert in marketing performance tracking, reporting and data operations.

You should be able to identify patterns and anomalies in datasets easily, understand visitor analytics data and troubleshoot conversion funnels, and know the challenges of building enterprise-scale performance reporting.

• Minimum 3 years of experience managing Analytics, Meta CAPI / Pixel, product catalogues
• Experience with GA4, server-side tracking, and GTM server setup is highly desirable
• Comprehensive experience using Google Tag Manager, this must include:
• Setting up tags, variable, advanced triggers and data layers
• Setting and managing sGTM (server-side) tracking implementation
• Experience managing tracking servers on Google Cloud and Azure
• Setting up and managing multi-country, multilingual, multi-currency catalogues
• Experience of working in a marketing agency is highly desirable
• Strong functional understanding of data and BI systems
• Experience in campaign performance reporting or programmatic performance reporting is desirable

Candidates must have at least a Bachelor's Degree.

• Competitive salary + generous commissions on project & retainer income
• Private medical insurance
• 28 days annual leave
• Free gym membership

Job Location:

• Work is mainly done from our offices in Camden Town and occasionally the office in Kings Cross, London.
• You will need to travel in and around London very regularly, so we are looking for candidates within easy commuting distance only.