Specialist, Tech and Innovation (Tracking and Analytics)

Journey Further; Leeds; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Pension 4% matched

Private medical insurance

Enhanced parental leave

Flexible leave & home working

Job summary

Journey Further seeks a Tracking Specialist to own the technical tracking layer, designing tagging across web and app and ensuring accurate data capture. You will work hands-on to ensure ad platforms receive clean signals for performance measurement and fix issues under pressure for multiple accounts.

This role requires strong GTM/GA4 skills, server-side tagging experience, GDPR/Consent Mode understanding, and the ability to explain technical decisions to non-technical clients.

Qualifications

• Hands-on experience with GTM and GA4 across web and app
• Strong data-layer understanding for structured events
• Experience configuring server-side tagging and conversions
• Familiarity with GDPR, Consent Mode, and CMPs
• Able to diagnose tracking issues under deadline pressure

Responsibilities

• Design and implement tagging strategies across web and app, built on well‑structured data layers
• Configure and manage Google Tag Manager and Google Analytics 4, including custom events, conversions, and enhanced measurement
• Ensure paid media platforms receive accurate conversion and audience signals through client-side and server-side tagging
• Debug and resolve tracking issues, from missing events to data layer faults and consent gaps
• Audit existing tracking setups and rebuild them where they fall short
• Build consent‑compliant tracking that respects GDPR and Consent Mode
• Validate data quality across analytics and platform reporting for actionable insights
• Work with clients and activation teams to scope requirements and set up tracking for campaigns
• Stay ahead of measurement landscape changes and bring better solutions to the team

Skills

GTM

GA4

Server-side tagging

Data layer

Consent Mode

GDPR compliance

Client communication

Troubleshooting

Tools

BigQuery

SQL

Conversions API

OneTrust

Cookiebot

DevTools

GTM Preview

Job description

About the role

The Technology team makes sure Journey Further's clients can trust their data. We build the tracking foundations that everything else depends on, from analytics reporting through to the signals our media platforms optimise against.

As a Tracking Specialist, you own the technical tracking layer. You work hands‑on across the Google stack, designing and implementing tagging that captures the right data accurately, and you make sure the ad platforms we run are receiving clean, correct signals to measure performance against. When tracking breaks, you find out why and fix it.

This is a client‑facing, deadline‑driven role. You will move between multiple accounts, diagnose problems under pressure, and explain technical decisions to people who do not live in the detail the way you do.

What you will do

• Design and implement tagging strategies across web and app, built on well‑structured data layers
• Configure and manage Google Tag Manager and Google Analytics 4, including custom events, conversions, and enhanced measurement
• Ensure paid media platforms (Google Ads, Meta, and others) receive accurate conversion and audience signals through both client‑side and server‑side tagging
• Debug and resolve tracking issues, from missing events and duplicate conversions to data layer faults and consent‑related gaps
• Audit existing tracking setups and rebuild them where they fall short
• Build consent‑compliant tracking that respects GDPR and works correctly under Consent Mode and the client's CMP
• Validate data quality across analytics and platform reporting, so the numbers teams act on are right
• Work directly with clients and internal activation teams to scope requirements, set up tracking for new campaigns, and turn technical detail into clear recommendations
• Stay ahead of changes in the measurement landscape, including server‑side tagging, consent regulation, and platform signal requirements, and bring better solutions to the team

• Strong hands‑on experience with Google Tag Manager and Google Analytics 4 implementation
• A solid grasp of data layers, the data layer object, and how to structure events for clean, scalable tracking
• Practical knowledge of conversion tracking across paid media platforms, and how data quality affects optimisation and reporting
• Confident debugging skills, using tools like GTM preview mode, browser dev tools, and tag assistant utilities to trace and fix problems
• A working understanding of GDPR, consent, and Consent Mode, and how they shape what can and cannot be tracked
• The ability to work to short deadlines across several clients without dropping accuracy
• Clear communication. You can explain a technical issue and its impact to a non‑technical client and have them understand it
• Server‑side GTM experience
• Familiarity with consent management platforms (OneTrust, Cookiebot, or similar)
• Exposure to BigQuery and SQL, or an interest in building toward it
• Experience with the Conversions API or other server‑to‑server tracking methods

Pension - Matched up to 4%

Health - Private medical insurance

Family - Enhanced maternity, paternity & adoption pay

Flexibility - 25 days annual leave, Christmas shutdown and home working allowance