Fix Meta Pixel & Google Analytics 4 (GA4) Tracking Discrepancies

BotDigit Inc.; Manchester; On-site; GBP 45,000 - 75,000; Full time

Job summary

BotDigit Inc. seeks a tracking specialist to audit Google Tag Manager and GA4 events for our checkout flow, ensuring deduplication via Conversions API. The role requires hands-on GTM implementation, standard event configuration, and a results report with a final quality check.

You will maintain a quick turnaround, provide daily or bi-daily progress updates, and comply with Google guidelines. Experience with Klaviyo and Mailchimp is highly valued for ongoing campaigns.

Qualifications

• Demonstrated experience with Klaviyo, Mailchimp, Email Sequences and A/B testing.
• Must start within 24 hours of being engaged.
• No black-hat SEO tactics; adhere to Google guidelines.

Responsibilities

• Audit Google Tag Manager setup for checkout flow and deduplication.
• Implement standard events and verify deduplication via Conversions API.
• Provide a results report and a quality check on deliverables.
• Provide daily or bi-daily async progress updates.

Skills

Klaviyo

Mailchimp

Email sequences

A/B testing

Tools

Google Tag Manager

Conversions API

GA4

Job description

Our Facebook Ads Manager and Google Analytics 4 are reporting wildly different conversion numbers for our checkout flow. We suspect double-firing purchase events on order confirmation. We need a tracking specialist to audit Google Tag Manager, configure standard events, and verify deduplication via Conversions API.

Inaccurate tracking data is causing ad algorithms to optimize poorly and distorting our acquisition metrics.

Key Deliverables:

• Audit, Implementation & Results Report: Complete execution of requested deliverables with final quality check.

Requirements:

• Demonstrated experience with Klaviyo, Mailchimp, Email Sequences, A/B Testing
• Quick turnaround needed — must be available to start within 24 hours.
• No black-hat SEO tactics — Google guidelines compliance only.
• Daily or bi-daily async progress updates required.