TikTok Shop Social Commerce Strategist

Boots.com; Manchester; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption/

Flexible benefits scheme including buy

Telus Health counselling and support

Job summary

Boots is seeking a Social Commerce Specialist for TikTok Shop to drive the social commerce strategy and connect content, creators, and affiliates. The role focuses on translating marketing efforts into commercial success and growing Boots' presence on TikTok.

You will own the social and marketing plan for TikTok Shop, develop content calendars aligned with brand moments, and collaborate with cross-functional teams to ensure native and integrated activities on the platform.

Qualifications

• Experience in social media, influencer marketing, affiliate marketing, or social commerce.
• Strong understanding of TikTok and what makes content successful on the platform.
• Excellent organisation and project management skills.
• Strong communication and briefing skills.
• A proactive, curious mindset with a test-and-learn approach.

Responsibilities

• Own the social and marketing plan supporting TikTok Shop, collaborating with various teams.
• Build a comprehensive TikTok Shop content calendar aligned with key brand and trading moments.
• Ensure TikTok Shop activities are native to the platform and integrated with Boots' overall social strategy.
• Develop creator guidelines and toolkits to empower affiliates and creators.
• Identify and fill gaps in affiliate content to enhance quality and variety.
• Review content performance and use insights to refine future strategies.
• Collaborate with Paid Social and Performance Media teams to amplify high-performing content.
• Track social commerce KPIs and provide regular updates on performance.

Skills

Social media

Influencer marketing

Affiliate marketing

Social commerce

TikTok

Project management

Job description

Boots is seeking a Social Commerce Specialist for TikTok Shop to drive the social commerce strategy and connect content, creators, and affiliates. The role focuses on translating marketing efforts into commercial success and growing Boots' presence on TikTok.

You will own the social and marketing plan for TikTok Shop, develop content calendars aligned with brand moments, and collaborate with cross-functional teams to ensure native and integrated activities on the platform.