TikTok Shop Social Commerce Specialist

BOOTS; Manchester; On-site; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption

Flexible benefits scheme including buy

Access to TELUS Health EAP

Job summary

Boots is seeking a Social Commerce Specialist for TikTok Shop to drive our social commerce strategy. You will connect social content, creators, and affiliates to boost Boots' presence on TikTok and convert engagement into commercial results.

The role focuses on building a native TikTok Shop calendar, guiding creators, and ensuring alignment with Boots' social strategy. Travel flexibility between major UK cities may apply as part of collaborative efforts.

Qualifications

• Experience in social media, influencer marketing, affiliate marketing, or social commerce.
• Strong understanding of TikTok and what makes content successful on the platform.
• Excellent organisation and project management skills.
• Strong communication and briefing skills.
• A proactive, curious mindset with a test-and-learn approach.

Responsibilities

• Own the social and marketing plan supporting TikTok Shop, collaborating with various teams.
• Build a comprehensive TikTok Shop content calendar aligned with key brand and trading moments.
• Ensure TikTok Shop activities are native to the platform and integrated with Boots' overall social strategy.
• Develop creator guidelines and toolkits to empower affiliates and creators.
• Identify and fill gaps in affiliate content to enhance quality and variety.
• Review content performance and use insights to refine future strategies.
• Collaborate with Paid Social and Performance Media teams to amplify high-performing content.
• Track social commerce KPIs and provide regular updates on performance.

Skills

Social media

Influencer marketing

Affiliate marketing

Social commerce

TikTok Shop

Job description

Boots is seeking a Social Commerce Specialist for TikTok Shop to drive our social commerce strategy. You will connect social content, creators, and affiliates to boost Boots' presence on TikTok and convert engagement into commercial results.

The role focuses on building a native TikTok Shop calendar, guiding creators, and ensuring alignment with Boots' social strategy. Travel flexibility between major UK cities may apply as part of collaborative efforts.