EMEA Brand Media Lead: Digital Campaigns & Insights

The Goodyear Tire & Rubber Company

Calderstones

On-site

GBP 60,000 - 90,000

Full time

6 days ago

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Job summary

The Goodyear Tire & Rubber Company seeks a Lead Brand Media EMEA to shape how our brands connect with audiences across the region. You will work with the Senior Manager Media EMEA and marketing teams to implement media strategies that boost brand visibility and meet business goals.

The role focuses on digital media across Goodyear and Cooper, collaborating with internal teams and external partners in the EMEA region.

Qualifications

Significant experience in media planning and brand marketing or related field.
7+ years delivering campaigns for large-scale brands across EMEA is preferred.
Bachelor's degree in Marketing, Business or related field is required.
Agency and client-side experience is advantageous.

Responsibilities

Deliver and optimise brand media campaigns across EMEA, focusing on digital, broadcast, video and OOH.
Collaborate with Global Marketing, Creative, Strategy and Analytics teams, agencies and partners to explore ideas and advance media innovation.
Analyse campaign performance and audience data to identify opportunities and improve results.
Guide media planning and buying, identifying effective channels and tactics.
Maintain clear, engaging messaging across channels and markets to ensure brand consistency.
Present campaign results and recommendations to support informed decisions.
Oversee media budgets, forecasting and spend allocation to improve campaign impact.