Growth Lead, Subscriptions & Retention

Lime Talent; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

Lime Talent is partnering with a fast-growing consumer goods business to appoint a Growth Lead focused on retention, subscriptions and revenue growth. The role centres on growing the subscription customer base and converting trial buyers into long-term subscribers.

The successful candidate will own the subscription growth across direct-to-consumer and retail channels, build post-purchase journeys, run test-and-learn campaigns, and report outcomes to senior leadership from the London head office.

Qualifications

• Experience in a commercially focused growth, subscription, retention or customer lifecycle role.
• Experience in a direct-to-consumer consumer goods business.
• Ability to analyse customer and commercial data to identify opportunities.
• Experience creating and managing email marketing campaigns as part of a growth strategy.

Responsibilities

• Own and develop the subscription growth strategy across direct-to-consumer and retail customers.
• Create compelling reasons for retail customers to register their purchase and share their contact details.
• Build post-purchase journeys that introduce customers to the subscription offering and encourage conversion.
• Identify and remove barriers within the registration, onboarding and subscription journeys.
• Develop propositions, incentives and campaigns that increase subscription uptake.
• Analyse customer behavior to understand drivers of registration, conversion, repeat purchases and churn.
• Build a test-and-learn programme across messaging, offers, channels and journeys.
• Collaborate with e-commerce, CRM, retail, product and marketing teams to deliver growth initiatives.
• Ensure new product launches are incorporated into the subscription and recurring-revenue strategy.
• Identify opportunities to increase customer lifetime value and strengthen loyalty.
• Report on performance and present commercially focused recommendations to senior leadership.

Skills

Growth strategy

Subscription

Customer lifecycle

Email marketing

Data analysis

Cross-functional

Tools

Email marketing platforms

Subscription management platforms

E-commerce platforms

Job description

Lime Talent is partnering with a fast-growing consumer goods business to appoint a Growth Lead focused on retention, subscriptions and revenue growth. The role centres on growing the subscription customer base and converting trial buyers into long-term subscribers.

The successful candidate will own the subscription growth across direct-to-consumer and retail channels, build post-purchase journeys, run test-and-learn campaigns, and report outcomes to senior leadership from the London head office.