Subscriptions Manager

The Overlap; Manchester; On-site; GBP 42,000 - 62,000; Full time

Job summary

The Overlap is seeking a data-savvy Subscriptions Manager to own and optimise our subscription strategy on a 12-month fixed-term contract. You’ll drive retention, monitor churn, and lead lifecycle campaigns across CRM, email, and paid channels.

Work closely with content and marketing to craft compelling offers and engagement tactics, while collaborating with data teams to build dashboards and experiments that grow subscriber lifetime value.

Qualifications

• Experience managing subscriptions, CRM or lifecycle marketing in a consumer or media environment.
• Ability to improve retention and reduce churn or grow CLV.
• Data-driven decision making and translating insights into actions.
• Experience planning campaigns across email, push, or other direct channels.
• Strong stakeholder management and cross-team collaboration.
• Excellent organisational skills and ability to manage multiple tests.
• Attention to detail in a fast-paced, deadline-driven environment.
• Understanding of digital audiences and Overlap output.

Responsibilities

• Own and optimise anti-churn and retention strategies across key platforms.
• Monitor churn/reactivation trends and translate data into actions.
• Design and manage subscriber lifecycle journeys.
• Plan and deliver targeted retention campaigns via CRM and paid media.
• Collaborate with content and marketing to create offers and messaging.
• Partner with data teams to build dashboards and experiments.
• Lead A/B tests to improve conversion and CLV.
• Act as day-to-day contact for subscription performance and plans.
• Track and report on performance with clear recommendations.
• Stay updated on market trends in subscriptions and retention.

Skills

Subscription Management

CRM

Data Analysis

A/B Testing

Lifecycle Marketing

Campaign Management

Stakeholder Management

Retention Strategies

Tools

CRM platforms

Analytics dashboards

Job description

Since launching in 2021, The Overlap has become one of the world\'s most popular football and sports destinations with more than 38 million monthly views on YouTube, achieving 2.2 billion views across all platforms in 2025. The Overlap spans sports including football, rugby and cricket and is home to fan debates, exclusive interviews, and the smash-hit series Stick to Football. The long-form conversations with the biggest names in football, politics, business and world sport have set a new benchmark for authenticity, insight and storytelling.

As we continue to grow, we're looking for creative, collaborative people who are passionate about great storytelling and want to help shape the future of sports media by creating content that fans genuinely care about.

Your Role:

This is an initial 12-month fixed-term contract.

The Overlap is looking for a highly organized, data-savvy Subscriptions Manager to lead our subscription strategy. This is a fast-paced, commercially focused role for someone who can turn insight into action, manage subscriptions end-to-end, and keep subscribers engaged and growing month on month.

You\'ll play a key role in protecting and growing our subscription base, covering analysis, testing, reporting whilst working closely with The Overlap teams.

As Subscriptions Manager at The Overlap, you will:

Key Responsibilities

• Own and optimise anti-churn and retention strategies for subscribers across key platforms.


• Monitor churn and reactivation trends, turning data into clear insight and actions.


• Design and manage subscriber lifecycle journeys.


• Plan and deliver targeted retention campaigns across CRM, in-product messaging and paid media.


• Work closely with content and marketing teams to create offers and messaging that drive engagement.


• Partner with data teams to build and refine dashboards, reporting and experiments.


• Lead A/B tests to improve conversion, retention and customer lifetime value.


• Act as a day-to-day contact for internal stakeholders on subscription performance and plans.


• Track and report on performance, providing clear updates and recommendations.


• Stay close to market trends in subscriptions, pricing and retention best practice.

What You\'ll Need

• Experience managing subscriptions, CRM or lifecycle marketing in a consumer or media environment.


• A strong track record of improving retention, reducing churn or growing customer lifetime value.


• Confident working with data, interpreting performance and turning insight into clear actions.


• Experience planning and delivering campaigns across email, push or other direct channels.


• Strong stakeholder management skills and the ability to collaborate across teams.


• Excellent organisational skills, with the ability to manage multiple tests and campaigns at once.


• Strong attention to detail and comfort working in a fast-paced, deadline-driven environment.


• A broad understanding of digital audiences and ideally a good awareness of Overlap's current output.


• Experience with subscription analytics or CRM tools (for example You Tube memberships, SubStack or similar) is beneficial, but not essential.

Everyone is welcome

The Overlap is an equal opportunities employer. We know the best conversations happen when different perspectives come together. We're committed to building a team where everyone feels welcome, valued and able to be themselves. The more diverse the voices behind our content, the better we can connect with the audiences and communities we create it for.

Whatever your background or experience, if you're passionate about what we do, we'd love to hear from you. If you need any reasonable adjustments during the recruitment process, just let us know- we're happy to support you.