CRM Subscriptions & Lifecycle Executive

Spotlight Sports Group; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Private medical insurance

25 days holiday per year

Season Ticket Loan

Cycle to Work Scheme

Volunteer days

Job summary

Spotlight Sports Group is seeking a CRM Subscriptions Executive to lead personalised subscriber journeys via Braze across email, website and app. You will drive engagement, retention and revenue by leveraging data-driven insights and lifecycle campaigns.

Collaborating with Marketing, Product and Tech teams, you will own the CRM calendar, segment audiences, and run automated flows from onboarding to win-back, while testing strategies to optimise impact.

Qualifications

• Experience with Braze or equivalent enterprise CRM system.
• Strong understanding of subscription metrics (Churn, LTV, CAC).
• Ability to design lifecycle campaigns across multiple channels.

Responsibilities

• Lead development and automation of personalised subscriber journeys through Braze.
• Own CRM calendar aligned with product launches, promotions and events.
• Segment audiences using data to tailor content and offers.
• Run multi-channel campaigns to drive onboarding, upgrades, and win-back flows.
• Conduct A/B tests to optimise personalisation and results.

Skills

Braze

CRM

A/B testing

Data-driven

Tools

Braze

Job description

Spotlight Sports Group is seeking a CRM Subscriptions Executive to lead personalised subscriber journeys via Braze across email, website and app. You will drive engagement, retention and revenue by leveraging data-driven insights and lifecycle campaigns.

Collaborating with Marketing, Product and Tech teams, you will own the CRM calendar, segment audiences, and run automated flows from onboarding to win-back, while testing strategies to optimise impact.