Senior Marketing Manager - Lifecycle / Retention

Marketing Talent | Publishing, Events & Tech Recruitment; Greater London; Hybrid; GBP 64,000 - 86,000; Full time

Benefits offered by this job

Bonus increased compensation

Strong benefits

Job summary

Marketing Talent | Publishing, Events & Tech Recruitment seeks a Senior Customer Lifecycle Marketing Manager – B2B Subscriptions for a hybrid role in London. You will own the subscriber lifecycle, design onboarding that drives quick value, and set customer engagement frameworks to boost retention and lifetime value.

You will analyse activation and usage, segment audiences, and run onboarding, nurture, engagement and re-engagement campaigns using CRM and marketing automation (Salesforce/Pardot).

Qualifications

• Strong track record in lifecycle, customer, CRM or engagement marketing with clear results.
• Experience creating onboarding programmes and automated journeys.
• Confident using CRM/marketing automation platforms (Salesforce/Pardot).
• Sharp analytical skills turning data into action.
• Excellent stakeholder management and communication; able to influence strategy.

Responsibilities

• Own the subscriber lifecycle strategy and end-to-end journey; develop onboarding that drives value.
• Analyse engagement and behaviour; segment audiences based on real customer data.
• Develop and execute lifecycle programmes: onboarding, nurture, engagement and re-engagement campaigns.
• Partner with product, sales and marketing; chair reviews and keep stakeholders aligned.

Skills

Subscription marketing

Lifecycle design

CRM automation

Salesforce Pardot

Analytical skills

Stakeholder management

Commercially minded

Tools

Salesforce

Pardot

Job description

Senior Customer Lifecycle Marketing Manager – B2B Subscriptions

Hybrid working – 3 days per week in London office

About the Company

A globally respected name in financial-markets intelligence, whose benchmarking programmes and competitive-intelligence data help major financial institutions understand their market position, spot opportunities and make better decisions.

About the Role

As the subscription side of the business grows, making sure customers get maximum value from their subscriptions has become central to engagement, retention and long-term commercial success — and that's where this role comes in.

Responsibilities

• Own the subscriber lifecycle strategy — define and continuously improve the end-to-end journey, develop onboarding programmes that help new subscribers realise value quickly, and set the frameworks for customer engagement across the business.
• Analyse engagement and behaviour — monitor activation, engagement and usage across products and audiences, interpret the data to find opportunities and underperformance, and build audience segmentation based on real customer behaviour.
• Develop and execute lifecycle programmes — design and deliver onboarding, nurture, engagement and re-engagement campaigns, build and optimise automated journeys in the CRM and marketing automation platform, and test and refine through ongoing experimentation.
• Partner and lead governance — work hand in hand with product, sales and marketing, chair regular engagement reviews, and keep stakeholders close to subscriber performance and priorities.

Qualifications

A strong track record in lifecycle, customer, CRM or engagement marketing, with clear results improving adoption, engagement or subscription growth.

Required Skills

• Experience with Subscription based product marketing, or SaaS product marketing.
• Hands-on experience designing lifecycle programmes, automated customer journeys and segmentation strategies.
• Confidence with CRM and marketing automation platforms — Salesforce / Pardot ideally.
• Sharp analytical skills, turning customer behaviour into insight and action.
• Excellent stakeholder management and communication — able to influence strategy and roll your sleeves up to deliver it.
• Commercially minded, data-led, self-directed, and comfortable building something from the ground up.

Preferred Skills

This is a rare chance to own customer lifecycle marketing end to end for a trusted, growing subscriptions business — to set the strategy, shape the tooling and see your programmes land with a genuinely engaged, high-value audience. If you want scope, autonomy and visible commercial impact, this is it.

Pay range and compensation package

Salary to £75k Basic, plus 10% Bonus and Strong Benefits.