Growth Lead, Subscriptions & Retention

Lime Talent Ltd; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Lime Talent is partnering with a fast-growing consumer goods business to appoint a Growth Lead focused on retention and subscriptions in London. You will own the subscription growth strategy across DTC and retail, building post-purchase journeys and incentives to convert retail buyers into subscribers, ultimately driving recurring revenue.

The role requires experience in commercially focused growth, subscription, or customer lifecycle roles, with a track record in email marketing and data-driven

Qualifications

• Experience in a commercially focused growth/subscription/customer lifecycle role.
• Experience in a direct-to-consumer consumer goods business.
• Experience creating/managing email marketing campaigns as part of growth strategies.
• Ability to analyse customer and commercial data to identify opportunities.

Responsibilities

• Own and develop the subscription growth strategy across DTC and retail.
• Create incentives for retail customers to register and share details.
• Build post-purchase journeys to introduce customers to subscriptions and drive conversion.
• Identify and remove barriers in registration, onboarding and subscription journeys.
• Develop campaigns/incentives to increase subscription uptake.
• Analyse customer behaviour to drive registrations, conversions, repeats and churn.
• Build a test-and-learn program across messaging, offers, channels, journeys.
• Collaborate with ecommerce, CRM, retail, product and marketing teams.
• Ensure new product launches integrate into subscription/recurring revenue strategy.
• Identify opportunities to increase customer lifetime value and loyalty.
• Report performance and provide commercial recommendations to leadership.

Job description

Lime Talent is partnering with a fast-growing consumer goods business to appoint a Growth Lead focused on retention and subscriptions in London. You will own the subscription growth strategy across DTC and retail, building post-purchase journeys and incentives to convert retail buyers into subscribers, ultimately driving recurring revenue.

The role requires experience in commercially focused growth, subscription, or customer lifecycle roles, with a track record in email marketing and data-driven