Subscription Growth & Retention Analytics Lead

dmg media; Cardiff; On-site; GBP 60,000 - 90,000; Full time

Job summary

Harmsworth Media, publisher of The I Paper and New Scientist, seeks an Analytics Manager to drive data analytics initiatives across the subscriber lifecycle. You will define KPIs, build segmentation models, and apply predictive analytics to improve growth and retention.

Collaboration with marketing, product, finance and editorial will be essential to align data insights with business objectives. The role emphasizes leveraging AI to enhance newsroom intelligence and refining GA4 tagging for

Qualifications

• 6+ years in data and marketing analytics, preferably in subscription business.
• Strong commercial acumen, translating data insights into business strategies.
• Advanced analytical and quantitative skills with statistical analysis and predictive modeling.
• Proficiency in SQL, Python, or R, and visualization tools such as Power BI, Tableau, Looker Studio.
• Excellent stakeholder management, able to communicate complex data findings to non-technical audiences.
• Knowledge of data science and ML techniques for subscriptions, including churn prediction and LTV modeling.
• Experience in customer segmentation, cohort analysis, and MMM.

Responsibilities

• Define and maintain reports to track KPIs, providing actionable insights to stakeholders across the business.
• Develop, improve, and maintain customer segmentation models to provide deep insights into the subscription base and inform Product/Marketing strategies.
• Utilise predictive analytics and retention modelling to forecast churn risk and customer behaviour, leveraging data science techniques.
• Collaborate with cross-functional teams, including marketing, finance, product and editorial, to ensure data-driven decision-making aligns with business objectives.
• Deliver actionable recommendations to optimise marketing spend, customer acquisition, product initiatives and retention strategies.
• Responsible for innovating in how we leverage AI to access and give insights to the newsroom, marketing and product teams.
• GA4 Analytics Glossary - to enable a clear understanding of the tags/events/parameters implemented on the website and their purpose. This is going to feed into a wider dmg Media initiative, where we are looking at reviewing our analytics implementation.

Skills

SQL

Python

R

Power BI

Tableau

Looker Studio

Stakeholder management

Data science

Churn prediction

Lifetime value modeling

Customer segmentation

Cohort analysis

MMM

Job description

Harmsworth Media, publisher of The I Paper and New Scientist, seeks an Analytics Manager to drive data analytics initiatives across the subscriber lifecycle. You will define KPIs, build segmentation models, and apply predictive analytics to improve growth and retention.

Collaboration with marketing, product, finance and editorial will be essential to align data insights with business objectives. The role emphasizes leveraging AI to enhance newsroom intelligence and refining GA4 tagging for