Student Recruitment & Education Sales Lead

PICKERING INSTITUTE PTE. LTD.; Lee-on-the-Solent; On-site; GBP 40,000 - 60,000; Full time

Job summary

Pickering Institute is seeking a motivated Educational Sales Manager / Student Recruitment Manager to lead recruitment for Diploma programmes. You will manage prospective student enquiries, convert leads to enrolments, and coordinate with marketing, admissions, academic, and operations teams to ensure accurate information and a smooth enrolment experience.

The role requires strong sales experience, a consultative approach, and knowledge of the private education sector.

Qualifications

• Diploma or Bachelor’s degree in Business, Marketing, Education, Communications, or a related field.
• Minimum 3–5 years of experience in education sales, student recruitment, course advisory, business development, or a related role.
• Experience in the private education sector, diploma programmes, pathway programmes, or international education will be an advantage.
• Strong sales ability with a proven track record of achieving enrolment or revenue targets.
• Excellent communication, presentation, consultation, and relationship-building skills.
• Able to explain programme value, academic pathways, and student outcomes in a clear and persuasive manner.
• Strong follow-up skills with the ability to manage multiple leads and cases at the same time.
• Results-driven, target-oriented, and able to work under pressure.
• Good organisational skills and attention to detail.
• Comfortable using CRM systems, digital communication tools, and online meeting platforms.
• Bilingual proficiency in English and Mandarin is preferred to support students, parents, and regional partners.

Responsibilities

• Lead generation and follow-up with inbound leads from multiple channels.
• Conduct consultations with prospective students and parents via phone, online meetings, or face-to-face.
• Explain programme structure, entry requirements, fees, schedules, and enrolment procedures.
• Convert qualified leads into enrolments and meet targets.
• Coordinate with admissions, operations & academic teams to ensure smooth onboarding.
• Track and report on sales pipeline, conversion rates, and enrolment performance.
• Maintain accurate CRM records and provide regular recruitment updates.

Skills

Sales experience

Consultative selling

Customer service

Lead nurturing

Education

Bachelor's degree in Education/Marketing/Business

Tools

CRM systems

Online meeting tools

Job description

Pickering Institute is seeking a motivated Educational Sales Manager / Student Recruitment Manager to lead recruitment for Diploma programmes. You will manage prospective student enquiries, convert leads to enrolments, and coordinate with marketing, admissions, academic, and operations teams to ensure accurate information and a smooth enrolment experience.

The role requires strong sales experience, a consultative approach, and knowledge of the private education sector.