Strategy & GTM Lead — Remote-Eligible Growth Architect

Equals; Greater London; Hybrid; GBP 120,000 - 170,000; Full time

Job summary

Equals, a next-generation money movement platform, seeks a Strategy & GTM Lead in London to define where we win commercially and translate that into disciplined execution on the ground. This role combines strategy, target segments, ICPs and competitive positioning with enablement assets to make the strategy real for sellers.

Reporting to the SVP Commercial Strategy, GTM & Revenue Operations, you will set our commercial direction and ensure the sales team is equipped to deliver it.

Qualifications

• Proven track record in commercial strategy, GTM strategy or revenue/sales enablement in a B2B business.

Responsibilities

• Own the commercial strategy source of truth: target segments, verticals, ICPs, use cases and competitive stance.
• Codify where we win now: verticals and motions that reliably produce revenue with evidence behind them.
• Identify where we can win next: size and prioritise adjacent verticals and new markets with test-and-learn plans.
• Translate strategic choices into GTM direction: territory/coverage, messaging inputs and campaign priorities with Marketing.
• Build and maintain the commercial scorecard linking strategy to pipeline to revenue.
• Own competitive positioning against top competitors and areas to displace them.
• Design enablement 101: deal-stage flow, required fields, and tools (SoW, collateral library).
• Turn segment/vertical assessments into GTM playbooks with guardrails.
• Build and run the certification path so sellers are certified before carrying a number.
• Set onboarding and ongoing training standards across the revenue team, with emphasis on adoption.
• Own the sales asset set and agent tooling to accelerate selling.

Skills

Commercial strategy

GTM strategy

Revenue enablement

Sales enablement tooling

HubSpot

Tools

HubSpot

Job description

Equals, a next-generation money movement platform, seeks a Strategy & GTM Lead in London to define where we win commercially and translate that into disciplined execution on the ground. This role combines strategy, target segments, ICPs and competitive positioning with enablement assets to make the strategy real for sellers.

Reporting to the SVP Commercial Strategy, GTM & Revenue Operations, you will set our commercial direction and ensure the sales team is equipped to deliver it.