Strategy & GTM Lead

PaymentGenes; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

PaymentGenes in London is seeking a Strategy & GTM Lead to own the commercial strategy for cross-border payments. You will define target segments, ICPs, and competitive positioning, backed by data on win rates and sales cycles.

You will size opportunities, build GTM playbooks, and develop a high-impact scorecard linking strategy to pipeline and revenue while enabling the sales force with AI-powered assets.

Qualifications

• Experience building commercial strategy and GTM for fast-growing B2B businesses.
• Proven ability to size markets, build evidence, and translate into playbooks.
• Credibility with sales teams and senior stakeholders; strong analytics mindset.

Responsibilities

• Own the commercial strategy: target segments, verticals, ICPs and competitive positioning.
• Codify where the business wins today using win rates, sales cycles and productivity data.
• Size and test future opportunities with clear hypotheses and scalable plans.
• Build a scorecard linking strategy to pipeline and revenue.
• Convert strategy into GTM playbooks with guardrails for sellers.
• Lead a certification path so reps only quote numbers when ready.
• Own the sales asset library and AI/agent tooling to speed selling.
• Measure adoption, win rate and productivity per head to drive decisions.

Skills

Commercial strategy

GTM

Sales enablement

B2B

Payments/fintech

CRM fluency

HubSpot

AI in sales

Leadership

Tools

HubSpot

Job description

Strategy & GTM Lead | Cross-Border Payments | London

Our client is a fast-scaling global money movement platform, bringing international payments and embedded finance together into a single connection for businesses operating across borders. They're entering their next phase of growth, and this hire sits at the centre of it.

What you'll do:

• Own the commercial strategy: target segments, verticals, ICPs and competitive positioning
• Codify where the business wins today, backed by win rates, sales cycles and productivity data
• Size and test where it can win next, with clear hypotheses and the discipline to scale or stop
• Build the commercial scorecard that links strategy to pipeline to revenue
• Turn strategy into GTM playbooks with guardrails that keep sellers focused on the right deals
• Run a certification path so no seller carries a number until they're ready
• Own the sales asset library and the AI/agent tooling that drafts it, so sellers spend their time selling
• Measure what matters: adoption, win rate and productivity per head, not just what gets shipped

What you'll bring:

• A proven record in commercial strategy, GTM or sales enablement in B2B, ideally payments or fintech
• The analytical rigour to size markets and build the evidence behind a bet
• Proof that your playbooks and certification measurably lifted seller performance
• Credibility with a sales floor and the presence to hold your ground with senior stakeholders
• Strong CRM fluency (HubSpot ideally) and a firm grasp of pipeline and deal-stage logic
• An agent-first mindset, comfortable embedding AI into a commercial team
• Experience leading change at pace in a high-growth or scaling environment, and building or mentoring a team as the function grows
• Bonus points for a background in strategy consulting, commercial finance or revenue analytics, or a knack for producing sharp sales content.

Why it matters:

You'll be the person who sets the standard for an entire revenue organisation. You'll be shaping the three-year commercial story and then getting hands-on to make it land.