Strategic Sales Manager: Key Accounts & Growth

SIG Plc; Nursling; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Staff recognition schemes

25 days' holiday + 8 bank holidays

Pension with company contributions up

Life insurance

Job summary

SIG Insulation & Drylining is seeking a commercially driven Sales Manager to join our branch team and drive sales, margin and profitable growth. You will develop key customer accounts, identify new opportunities and maximise commercial potential in the local market.

You will work closely with the Branch Director and Field Sales to deliver the branch strategy, manage accounts, and build strong customer relationships that convert opportunities into measurable results.

Qualifications

• Experience in sales, account management or business development.
• Sales management experience would be advantageous.
• Strong commercial awareness and business acumen.
• Proven ability to build and maintain strong customer relationships.
• Confidence identifying and developing new business opportunities.
• Good negotiation and influencing skills.
• Strong communication skills and a confident telephone manner.
• Good numerical skills and the ability to understand sales, margin and profitability.
• Excellent attention to detail.
• Ability to work collaboratively across teams.

Responsibilities

• Work with Branch Director to deliver sales strategy and targets.
• Own key branch accounts and grow sales and margin.
• Build long-term relationships with customers and manage accounts.
• Identify and develop new business opportunities in the local market.
• Collaborate with Field Sales to secure new customers and expand accounts.
• Proactively contact lapsed customers and prospect new accounts.
• Open new customer accounts and develop them into profitable business.
• Identify cross-selling opportunities across product range.
• Balance volume, margin and profitability in sales decisions.
• Ensure orders are processed accurately and efficiently.
• Collaborate with Credit Control, Finance, suppliers and regional team.
• Support SIG sales initiatives and branch success.
• Maintain high health and safety standards and a safe culture.

Skills

Sales experience

Account management

Business development

Negotiation

Communication skills

Numerical skills

Attention to detail

Team collaboration

Commercial acumen

Industry knowledge

Tools

Microsoft Office

Job description

SIG Insulation & Drylining is seeking a commercially driven Sales Manager to join our branch team and drive sales, margin and profitable growth. You will develop key customer accounts, identify new opportunities and maximise commercial potential in the local market.

You will work closely with the Branch Director and Field Sales to deliver the branch strategy, manage accounts, and build strong customer relationships that convert opportunities into measurable results.