Strategic Marketing Manager – Growth & Digital (FMCG)

Freudenberg Group; Rochdale; On-site; GBP 50,000 - 75,000; Full time

Job summary

Freudenberg Group is seeking a Marketing professional in the United Kingdom to manage the product portfolio, drive go-to-market plans, and monitor profitability by category. You will lead digital marketing, media management, SEO, and shopper insights, collaborating with regional teams to optimize pricing and promotions across channels.

With 3–4+ years in FMCG or consumer marketing, you will influence KPI achievement and ROI while managing external agencies and cross-functional stakeholders.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field; MBA preferred.
• 3–4+ years of experience in a broad Marketing role, ideally within the FMCG or Consumer industry
• Proven experience in digital marketing, media management, SEO, and performance-driven campaigns.
• Strong understanding of market trends, consumer behavior, customer insights, and data analytics tools (e.g., Nielsen, IRI).
• Experience managing external agencies, vendors, and cross-functional stakeholders.
• Solid business acumen with a good understanding of KPIs, P&L management, pricing, and commercial performance.
• Experience in Brand Management, Category Management, and Project Management.
• Strong communication, presentation, and leadership skills, with the ability to think strategically, critically, and holistically.

Responsibilities

• Manage the product portfolio (existing and new products), including commercialization, market growth, go-to-market plans, profitability tracking, product P&L, and gross margin performance by category.
• Implement product, portfolio, and pricing strategies (NRM) in alignment with Regional and Global Marketing teams.
• Leverage data analytics, consumer and shopper insights, competitive intelligence, and portfolio performance to optimize product positioning and provide continuous feedback to Regional and Global teams.
• Develop and execute trade and shopper marketing strategies, including product assortment, pricing, merchandising, promotions, and customer-specific selling stories to drive awareness, trial, and sales growth.
• Support the Head of Marketing in planning and executing media campaigns (paid digital and traditional), ensuring alignment with brand objectives and communication strategies.
• Orchestrate the digital customer journey across Paid, Owned, Shared, and Earned channels, from planning to execution, driving engagement, conversion, and KPI achievement.
• Manage the A&P budget for the assigned portfolio, ensuring effective investment decisions, controlled spending, well-executed promotions, and clear ROI measurement.

Skills

Digital marketing

Brand management

Category management

P&L awareness

Pricing strategy

Leadership

Education

Bachelor’s degree in Business Administration or Marketing

Job description

Freudenberg Group is seeking a Marketing professional in the United Kingdom to manage the product portfolio, drive go-to-market plans, and monitor profitability by category. You will lead digital marketing, media management, SEO, and shopper insights, collaborating with regional teams to optimize pricing and promotions across channels.

With 3–4+ years in FMCG or consumer marketing, you will influence KPI achievement and ROI while managing external agencies and cross-functional stakeholders.