FMCG Marketing Manager — Digital & Growth Lead (Hybrid)

Freudenberg Home and Cleaning Solutions; Rochdale; Hybrid; GBP 42,000 - 48,000; Full time

Benefits offered by this job

Health Insurance

Meal Allowance

Performance Bonus

Personal Development

International Opportunities

Job summary

Freudenberg Home and Cleaning Solutions in Rochdale is seeking a Marketing Manager to lead the product portfolio, drive market growth, and develop go-to-market plans across regions. You will own pricing strategies, profitability tracking, and cross-functional collaboration with regional and global teams.

The ideal candidate has a Bachelor's in Business or Marketing (MBA preferred), 3–4+ years in broad marketing, strong digital and SEO experience, and a proven ability to manage agencies and

Qualifications

• Bachelor's degree in business or marketing; MBA preferred.
• 3–4+ years in a broad marketing role, ideally FMCG/consumer.
• Proven digital marketing, media management, SEO, performance campaigns.
• Strong grasp of trends, analytics tools, and data-driven decisions.
• Experience managing agencies, vendors and cross-functional stakeholders.

Responsibilities

• Manage the product portfolio, including commercialization, market growth, go-to-market plans and profitability by category.
• Implement product, portfolio, and pricing strategies (NRM) with regional/global teams.
• Use analytics and consumer insights to optimize positioning and provide feedback.
• Develop and execute trade and shopper marketing strategies to drive awareness and sales.
• Support planning and execution of media campaigns, aligning with brand objectives.
• Coordinate the digital customer journey across paid, owned, shared and earned channels.
• Manage the A&P budget, ensuring ROI and controlled spend.

Skills

Digital marketing

SEO

Leadership

Communication

P&L management

Brand management

Education

Bachelor's degree in Business Administration or Marketing

MBA preferred

Tools

Nielsen

IRI

Job description

Freudenberg Home and Cleaning Solutions in Rochdale is seeking a Marketing Manager to lead the product portfolio, drive market growth, and develop go-to-market plans across regions. You will own pricing strategies, profitability tracking, and cross-functional collaboration with regional and global teams.

The ideal candidate has a Bachelor's in Business or Marketing (MBA preferred), 3–4+ years in broad marketing, strong digital and SEO experience, and a proven ability to manage agencies and