Marketing Manager (f/m/d)

Freudenberg Home and Cleaning Solutions; Rochdale; Hybrid; GBP 42,000 - 48,000; Full time

Benefits offered by this job

Health Insurance

Meal Allowance

Performance Bonus

Personal Development

International Opportunities

Job summary

Freudenberg Home and Cleaning Solutions in Rochdale is seeking a Marketing Manager to lead the product portfolio, drive market growth, and develop go-to-market plans across regions. You will own pricing strategies, profitability tracking, and cross-functional collaboration with regional and global teams.

The ideal candidate has a Bachelor's in Business or Marketing (MBA preferred), 3–4+ years in broad marketing, strong digital and SEO experience, and a proven ability to manage agencies and

Qualifications

• Bachelor's degree in business or marketing; MBA preferred.
• 3–4+ years in a broad marketing role, ideally FMCG/consumer.
• Proven digital marketing, media management, SEO, performance campaigns.
• Strong grasp of trends, analytics tools, and data-driven decisions.
• Experience managing agencies, vendors and cross-functional stakeholders.

Responsibilities

• Manage the product portfolio, including commercialization, market growth, go-to-market plans and profitability by category.
• Implement product, portfolio, and pricing strategies (NRM) with regional/global teams.
• Use analytics and consumer insights to optimize positioning and provide feedback.
• Develop and execute trade and shopper marketing strategies to drive awareness and sales.
• Support planning and execution of media campaigns, aligning with brand objectives.
• Coordinate the digital customer journey across paid, owned, shared and earned channels.
• Manage the A&P budget, ensuring ROI and controlled spend.

Skills

Digital marketing

SEO

Leadership

Communication

P&L management

Brand management

Education

Bachelor's degree in Business Administration or Marketing

MBA preferred

Tools

Nielsen

IRI

Job description

Working at Freudenberg: \"We will wow your world!\" This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.

Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as Vileda®, Gimi®, Wettex® and Marigold®. The company employs more than 3,800 people and hosts a global distribution network.

Some of your Benefits

• Health Insurance: Rely on comprehensive services whenever you need it.


• Meal Allowance: We offer an allowance that makes meals more affordable.


• Performance Related Bonus: When you have an impact, you can reap the rewards.


• Personal Development: We offer a variety of trainings to ensure you can develop in your career.


• International Opportunities: Grow in your career through international exchange and global job opportunities.

Rochdale

Hybrid Work

Freudenberg Home and Cleaning Solutions Limited (United Kingdom)

Payments This position offers a base annual compensation between 42.000- 48.000 Pounds gross and is eligible for an annual bonus. Compensation for this position will be determined by the candidate's qualifications, experience and overall alignment with the role's responsibilities.

Marketing Manager (f/m/d)

Responsibilities

• Manage the product portfolio (existing and new products), including commercialization, market growth, go-to-market plans, profitability tracking, product P&L, and gross margin performance by category.


• Implement product, portfolio, and pricing strategies (NRM) in alignment with Regional and Global Marketing teams.


• Leverage data analytics, consumer and shopper insights, competitive intelligence, and portfolio performance to optimize product positioning and provide continuous feedback to Regional and Global teams.


• Develop and execute trade and shopper marketing strategies, including product assortment, pricing, merchandising, promotions, and customer-specific selling stories to drive awareness, trial, and sales growth.


• Support the Head of Marketing in planning and executing media campaigns (paid digital and traditional), ensuring alignment with brand objectives and communication strategies.


• Orchestrate the digital customer journey across Paid, Owned, Shared, and Earned channels, from planning to execution, driving engagement, conversion, and KPI achievement.


• Manage the A&P budget for the assigned portfolio, ensuring effective investment decisions, controlled spending, well-executed promotions, and clear ROI measurement.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.


• 3–4+ years of experience in a broad Marketing role, ideally within the FMCG or Consumer industry


• Proven experience in digital marketing, media management, SEO, and performance-driven campaigns.


• Strong understanding of market trends, consumer behavior, customer insights, and data analytics tools (e.g., Nielsen, IRI).


• Experience managing external agencies, vendors, and cross-functional stakeholders.


• Solid business acumen with a good understanding of KPIs, P&L management, pricing, and commercial performance.


• Experience in Brand Management, Category Management, and Project Management.


• Strong communication, presentation, and leadership skills, with the ability to think strategically, critically, and holistically.

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.