Senior Digital Marketing Manager

Vertical Advantage; England; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading FMCG company in the United Kingdom seeks a Senior Digital Shelf Specialist to enhance brand visibility on digital platforms. This role involves managing the digital shelf programme, collaborating with cross-functional teams, and implementing content optimisation strategies. Candidates should have over 4 years of experience in digital shelf management, with strong analytical and project management skills. Full-time employment in a dynamic environment focused on driving online sales growth.

Qualifications

• 4+ years’ experience in digital shelf or content management, ideally within FMCG or consumer goods.
• Strong understanding of PDP performance drivers, including search rank and mobile optimisation.
• Hands-on experience managing Amazon or other major retailer platforms.

Responsibilities

• Manage and optimise the company’s digital shelf programme and syndication networks.
• Develop content optimisation strategies aligned to brand identity.
• Monitor and report on key metrics using performance tools.

Skills

Digital shelf management

Content optimisation

Project management

Analytical skills

Stakeholder management

SEO understanding

Experience with content syndication tools

Tools

Profitero

Brandbank

BazaarVoice

Salsify

Amazon platform

Job description

Are you passionate about how brands show up online? This is an exciting opportunity to join a market-leading FMCG business, taking ownership of how a portfolio of household brands perform across the digital shelf.

As Senior Digital Shelf Specialist, you’ll play a key role in driving visibility, engagement, and conversion across major retailer websites - from optimising product content to managing syndication and analysing performance. Working closely with cross-functional teams across Europe, you’ll lead projects that directly influence online sales growth and brand impact.

The Role

• Manage and optimise the company’s digital shelf programme and syndication networks.
• Develop and execute best-in-class content optimisation strategies aligned to brand identity.
• Collaborate with agency partners to enhance PDPs and maximise ROI on content investments.
• Scale reviews and assets through platforms like Brandbank, BazaarVoice, and Salsify.
• Monitor and report on key metrics using Profitero and other performance tools.
• Identify insights and recommend strategies to improve online visibility and conversion.
• Enable and upskill marketing teams to get the most from their digital shelf presence.
• Continuously improve processes and tools to streamline content creation workflows.

About You

• 4+ years’ experience in digital shelf or content management, ideally within FMCG or consumer goods.
• Strong understanding of PDP performance drivers – search rank, SEO, conversion rate, mobile optimisation, etc.
• Hands‑on experience managing Amazon or other major retailer platforms.
• Confident working with content syndication tools (e.g. Brandbank, BazaarVoice, Salsify).
• Excellent project management, analytical and stakeholder management skills.
• Comfortable working cross-functionally with UK and European teams.

Job Details

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Marketing, Project Management, and Advertising
• Industries: Personal Care Product Manufacturing, Retail Health and Personal Care Products, Retail Pharmacies