Brand Growth Lead – FMCG & Innovation

Henderson Brown; United Kingdom; Presencial; GBP 45.000 - 65.000; Jornada completa

Descripción de la vacante

Henderson Brown is recruiting a creative and commercially minded Brand Manager to own a key FMCG brand in the UK and drive its growth across Europe. You’ll shape strategy, lead new product development and run impactful marketing campaigns in collaboration with Sales and cross-functional teams.

You’ll turn consumer insights into action, manage budgets, and partner with agencies to deliver retailer activations and in-store marketing that builds awareness and household penetration.

Formación

• Experience in FMCG brand marketing, ideally within food.
• A proven track record of growing brands through digital marketing and major retail channels.
• Experience in new product development, packaging and product launches.
• Strong analytical skills, with the ability to turn data into actionable insights.

Responsabilidades

• Lead brand strategy: Develop and deliver annual marketing plans to drive sales, awareness and market share.
• Bring the brand to life: Lead campaigns across digital, social media, influencers, advertising and point-of-sale materials.
• Drive innovation: Lead new product development and packaging projects, working closely with technical and product development teams.
• Work commercially: Partner with Sales to deliver retailer activations, in-store marketing and trade events.
• Manage agency partners: Build strong relationships with creative agencies and freelancers.
• Turn insights into action: Use consumer research and market data, including NIQ and Circana, to identify opportunities and shape brand plans.
• Manage brand assets: Oversee brand guidelines, trademarks and consistent brand execution.
• Own the budget: Manage marketing investment effectively to maximise return and support growth.

Conocimientos

Brand management

Digital marketing

Data analytics

Project management

Strategic thinking

Herramientas

NIQ

Circana

Descripción del empleo

Henderson Brown is recruiting a creative and commercially minded Brand Manager to own a key FMCG brand in the UK and drive its growth across Europe. You’ll shape strategy, lead new product development and run impactful marketing campaigns in collaboration with Sales and cross-functional teams.

You’ll turn consumer insights into action, manage budgets, and partner with agencies to deliver retailer activations and in-store marketing that builds awareness and household penetration.