Strategic Marketing & Communications Leader

IPSUM; Euxton; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

25 days annual leave (plus up to 5 to

Refer a friend £1000 referral bonus

Company pension scheme

Career development & funded quals

24/7 virtual GP access

Mental health support & counselling

Cycle to Work Scheme

Employee discounts platform

Life Assurance cover

Enhanced Maternity Pay

Long Service Awards

Job summary

Ipsum is seeking an experienced Head of Marketing & Communications to lead the development and delivery of the group-wide marketing and communications strategy. You will drive brand strength, market positioning, demand creation across target sectors, and revenue growth through commercially focused campaigns, sales enablement, digital marketing, corporate communications, and stakeholder engagement.

Join a growing Business Development team and build a high-performing marketing function that

Qualifications

• Significant senior-level B2B marketing experience within infrastructure, engineering, utilities, construction or technical services.
• Proven experience developing and delivering commercially focused marketing strategies that drive lead generation and business growth.
• Strong understanding of account-based marketing, digital marketing, CRM systems, sales enablement and marketing performance analytics.
• Experience translating complex technical services and solutions into compelling customer propositions, campaigns and communications.
• Demonstrable leadership experience managing marketing teams, budgets, agencies and multiple stakeholders.
• Excellent communication, project management and stakeholder engagement skills with the ability to influence at senior leadership level.

Responsibilities

• Develop and deliver the annual Group marketing strategy, budget and campaign roadmap aligned to business growth objectives and priority markets.
• Lead brand management, ensuring consistent messaging, visual identity and positioning across all Group businesses and communication channels.
• Create and deliver targeted marketing campaigns, account-based marketing initiatives and sales enablement materials that support business development and revenue generation.
• Oversee digital marketing activities including website strategy, SEO, content management, social media, email marketing and analytics-driven optimisation.
• Support major bids, strategic pursuits and customer engagement activities through the development of compelling presentations, case studies, credentials and marketing collateral.
• Monitor market trends, competitor activity and customer insights to inform commercial decisions and identify new opportunities for growth.
• Lead, develop and mentor the marketing team while managing external agencies, suppliers and key internal stakeholder relationships.

Skills

B2B marketing

Account-based marketing

Digital marketing

CRM systems

Sales enablement

Marketing analytics

Leadership

Stakeholder engagement

Communication

Education

Degree in Marketing

CIM qualifications

Job description

Ipsum is seeking an experienced Head of Marketing & Communications to lead the development and delivery of the group-wide marketing and communications strategy. You will drive brand strength, market positioning, demand creation across target sectors, and revenue growth through commercially focused campaigns, sales enablement, digital marketing, corporate communications, and stakeholder engagement.

Join a growing Business Development team and build a high-performing marketing function that