Head of Strategic Marketing & Communications

Ipsum; Chorley; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Salary

25 days annual leave

Refer a friend £1000

Company Pension

Career development

Mental health support

Cycle to Work

Life Assurance

Job summary

Ipsum is seeking an experienced Head of Marketing & Communications to lead the Group-wide marketing and communications strategy. You’ll strengthen brand, drive demand, and enable revenue growth across core sectors.

The role covers campaigns, digital marketing, corporate communications and stakeholder engagement, with responsibility for building a high-performing marketing function. You’ll oversee a multi-disciplinary team, partner with senior leadership, and work across the Power, Water,

Qualifications

• Significant senior-level B2B marketing experience within infrastructure, engineering, utilities, construction or technical services.
• Proven ability to develop and deliver commercially focused marketing strategies that drive lead generation and growth.
• Strong understanding of ABM, digital marketing, CRM, sales enablement and analytics.

Responsibilities

• Develop and deliver the annual Group marketing strategy, budget and campaign roadmap aligned to growth objectives.
• Lead brand management and ensure consistent messaging across all channels.
• Create targeted campaigns and sales enablement materials to support revenue generation.
• Oversee digital marketing including website, SEO, content, social, email and analytics.
• Support bids and customer engagement with compelling presentations and marketing collateral.
• Monitor market trends and competitor activity to inform decisions and identify growth opportunities.
• Lead and mentor the marketing team while managing agencies and stakeholders.

Skills

Senior B2B marketing

Account-based marketing

Digital marketing

CRM systems

Lead generation

Stakeholder engagement

Campaign management

Education

Degree in Marketing/Business or related

CIM qualifications advantageous

Job description

Ipsum is seeking an experienced Head of Marketing & Communications to lead the Group-wide marketing and communications strategy. You’ll strengthen brand, drive demand, and enable revenue growth across core sectors.

The role covers campaigns, digital marketing, corporate communications and stakeholder engagement, with responsibility for building a high-performing marketing function. You’ll oversee a multi-disciplinary team, partner with senior leadership, and work across the Power, Water,