Strategic Marketing & Communications Lead

International Schools Today; Greater London; Hybrid; GBP 55.000 - 70.000; Vollzeit

Zusammenfassung

IAPS in London is seeking a Marketing and Communications Manager to shape how we communicate with members and school staff, coordinating content across channels and ensuring brand consistency.

You will lead a small team, use audience insights and A/B testing, and partner with other teams to deliver newsletters, website updates, podcasts, webinars, and reports.

This role offers scope to influence engagement strategy and requires strong writing, collaboration, and strategic thinking.

Qualifikationen

• Experience delivering effective multi-channel communications.
• Strong copywriting and editing skills.
• Ability to manage priorities and meet deadlines.
• Collaborative approach with stakeholders.
• Analytical, organized, and problem-solving.
• Discretion and professionalism.

Aufgaben

• Create and maintain a communications planner across channels.
• Oversee newsletters, website content, and other updates.
• Lead and coach the Communications team.
• Test, measure, and adapt content based on engagement data.
• Ensure content aligns with brand guidelines.
• Collaborate with IAPS teams and external partners.
• Prepare reports and briefings for senior leaders.
• Maintain awareness of independent school sector issues.

Kenntnisse

Multichannel communications

Copywriting & editing

Strategic thinking

Project management

Stakeholder collaboration

Data-driven decision making

Tools

CMS systems

CRM tools

Mailchimp

Jobbeschreibung

IAPS in London is seeking a Marketing and Communications Manager to shape how we communicate with members and school staff, coordinating content across channels and ensuring brand consistency.

You will lead a small team, use audience insights and A/B testing, and partner with other teams to deliver newsletters, website updates, podcasts, webinars, and reports.

This role offers scope to influence engagement strategy and requires strong writing, collaboration, and strategic thinking.