Strategic Internal Communications Manager

HSBC Holdings plc; Leeds; On-site; GBP 45,000 - 65,000; Full time

Job summary

HSBC Holdings plc is seeking an Internal Communications Manager for the first direct team. You will translate strategy and priorities into engaging internal content, shaping leadership communications and cross-team touchpoints.

The role emphasizes storytelling, tone alignment, and driving understanding of the bank’s evolution among colleagues. You will collaborate with senior leaders, craft plans, and measure impact across channels, including video and events, to support growth and strategic

Qualifications

• Strong understanding of first direct’s purpose, values, strategy and tone of voice.
• High-quality written communications, tailored for different audiences.
• Excellent stakeholder management, including with senior leaders.
• Creative approach to communications and storytelling from ideation through execution.
• Build and deliver communications plans with sound strategic planning and project management.
• Use communications metrics and insight to strengthen effectiveness.
• Work effectively in an agile, collaborative environment across multiple projects and campaigns.
• Knowledge of communication trends and best practice.

Responsibilities

• Create compelling content for internal channels including Workplace, emails and people events.
• Shape strategic colleague touchpoints including Direction, Direction Lite and the end-of-year (EOY) campaign.
• Support the planning and delivery of first direct’s leadership call - Nutshell.
• Develop and deliver internal communications plans and activities aligned to strategic priorities and growth plans.
• Create engaging content across platforms including video, animation and infographics aligned to strategic priorities.
• Partner with stakeholders to support the launch of new products through strong communication and storytelling.
• Use communication metrics to assess effectiveness and recommend improvements.
• Manage day-to-day communication requests, balancing multiple priorities at pace.

Skills

Stakeholder management

Written communications

Verbal communication

Creative storytelling

Strategic planning

Project management

Metrics & analytics

Agile collaboration

Best practices

Content creation

Job description

HSBC Holdings plc is seeking an Internal Communications Manager for the first direct team. You will translate strategy and priorities into engaging internal content, shaping leadership communications and cross-team touchpoints.

The role emphasizes storytelling, tone alignment, and driving understanding of the bank’s evolution among colleagues. You will collaborate with senior leaders, craft plans, and measure impact across channels, including video and events, to support growth and strategic