first direct - Internal Communications Manager (10 Month Secondment)

HSBC Holdings plc; Leeds; On-site; GBP 45,000 - 65,000; Full time

Job summary

HSBC Holdings plc is seeking an Internal Communications Manager for the first direct team. You will translate strategy and priorities into engaging internal content, shaping leadership communications and cross-team touchpoints.

The role emphasizes storytelling, tone alignment, and driving understanding of the bank’s evolution among colleagues. You will collaborate with senior leaders, craft plans, and measure impact across channels, including video and events, to support growth and strategic

Qualifications

• Strong understanding of first direct’s purpose, values, strategy and tone of voice.
• High-quality written communications, tailored for different audiences.
• Excellent stakeholder management, including with senior leaders.
• Creative approach to communications and storytelling from ideation through execution.
• Build and deliver communications plans with sound strategic planning and project management.
• Use communications metrics and insight to strengthen effectiveness.
• Work effectively in an agile, collaborative environment across multiple projects and campaigns.
• Knowledge of communication trends and best practice.

Responsibilities

• Create compelling content for internal channels including Workplace, emails and people events.
• Shape strategic colleague touchpoints including Direction, Direction Lite and the end-of-year (EOY) campaign.
• Support the planning and delivery of first direct’s leadership call - Nutshell.
• Develop and deliver internal communications plans and activities aligned to strategic priorities and growth plans.
• Create engaging content across platforms including video, animation and infographics aligned to strategic priorities.
• Partner with stakeholders to support the launch of new products through strong communication and storytelling.
• Use communication metrics to assess effectiveness and recommend improvements.
• Manage day-to-day communication requests, balancing multiple priorities at pace.

Skills

Stakeholder management

Written communications

Verbal communication

Creative storytelling

Strategic planning

Project management

Metrics & analytics

Agile collaboration

Best practices

Content creation

Job description

If you’re looking to take an exciting new direction with your first direct career, an internal move can open the door to many opportunities, allowing you to take on a new challenge, and develop your skills. Bring your knowledge of our brand to a new role and grow yourself further.

We are currently seeking an individual to join the team in the role of first direct - Internal Communications Manager.

first direct’s Communications team translates our strategy, priorities and progress into clear, compelling stories for our people - building shared understanding, connection and advocacy across the business.

You’ll develop and deliver high impact internal communications that support our strategic priorities and growth plans. You’ll work closely with the first direct leadership team and lines of business, shaping key strategic touchpoints and creating engaging content that helps first direct people understand how the bank is evolving, why it matters and how they can contribute.

A move across the business allows you to continue to access tailored professional development opportunities, and our fantastic benefits packages.

In this role you’ll

• Create compelling content for internal channels including Workplace, emails and people eventsFirst
• Shape strategic colleague touchpoints including Direction, Direction Lite and the end-of-year (EOY) campaign
• Support the planning and delivery of first direct’s leadership call - Nutshell
• Develop and deliver internal communications plans and activities aligned to strategic priorities and growth plans
• Create engaging content across platforms including video, animation and infographics aligned to strategic priorities
• Partner with stakeholders to support the launch of new products through strong communication and storytelling
• Use communication metrics to assess effectiveness and recommend improvements
• Manage day-to-day communication requests, balancing multiple priorities at pace

To be successful in this role you should meet the following requirements

• Demonstrate a strong, in-depth working understanding of first direct’s purpose, values, strategy and tone of voice
• Create high-quality written and verbal communications, adapting messages for different audiences
• Apply strong stakeholder management skills including confidence working with senior leaders
• Use a creative approach to communications and storytelling, from ideation through to execution
• Build and deliver communications plans, applying sound strategic planning and project management skills
• Use communications metrics and insight to strengthen effectiveness and continuous improvement
• Work effectively in an agile, collaborative environment across multiple projects and campaigns
• Strong knowledge of communication trends and best practice.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, socio-economic background or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.

If you have a need that requires accommodations or changes during the recruitment process, please get in touch with our Recruitment Helpdesk via [e-mail].